Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool

by Larraine D. Segil

Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances. "A breakthrough."--Bestselling business author Ken Blanchard.

272 pages, Hardcover

First published August 6, 1996

Reviews

[Lori Grant · Rating 4 out of 5]

A should-read book on partnerships and alliances for knowledge workers and entrepreneurs.