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Electoral Strategies And Political Marketing
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Electoral Strategies And Political Marketing

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Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and resear ...more
Hardcover, 245 pages
Published November 17th 1992 by Palgrave MacMillan (first published January 1st 1992)
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