Understanding Media Semiotics

by Marcel Danesi

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the
issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the
contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.

Genres: Semiotics, Nonfiction

288 pages, Hardcover

First published May 3, 2002

About the author

Marcel Danesi (b. Marcello Danesi, 1946) is a current Professor of Semiotics and Linguistic Anthropology at the University of Toronto. He is known for his work in language, communications, and semiotics; being Director of the Program in Semiotics and Communication Theory.

He has also held positions at Rutgers University (1972), The University of Rome "La Sapienza" (1988), the Catholic University of Milan (1990), and the University of Lugano.

He is the Editor-in-Chief of Semiotica: Journal of the International Association for Semiotic Studies and is a past-president of the Semiotic Society of America.

Reviews

[It's Blank · Rating 2 out of 5]

چیز خاصی دست منو نگرفت.

[Bforcier · Rating 4 out of 5]

First 2 Chapters was great diving right into Semiotics and media Theory. Chapter 3 (Print) was filled with information about the history of print which I already knew most of and did not find that interesting. Moving on to Chapter 4 ...

[Elnaz heidari · Rating 4 out of 5]

نگاه نویسنده بسیار واقع بینانه هست .بهتراز کمونیست ها وچپ ها هست جیغ وداد نمیکنه .وقتی در یک قسمت تاریخ موسیقی غرب رونوشته بود تمام مدت فکر می کردم ماتو کشور خراب شده ایران مشغول اعدام بودیم

[Leah · Rating 4 out of 5]

I enjoyed this book because I'm kinda nerdy. haha. But parts of it were still a little dry so I skimmed them. For what I needed, I wasn't interested in the detailed history of various tv shows (for instance). But overall, a very interesting read and more important than we (generally speaking) may realize.