Business Research Methods

by William Emory

This text book on business research methods will help the serious student on the - understand the nature of scientific method as it applies in business setting. - evaluate the worth of research proposals and studies from a design and execution point of view. - do a good amateur job of planning and executing a research project. It will also help the professor and teacher of the - qualify as the basic text of research for challenging course in business research methods. - cover the subject research methods in sufficient breadth and depth to free them from methodological detail so they can concentrate on the more creative aspects of their teachings.

478 pages, Paperback

First published January 1, 1976