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No Marketing Excuses
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No Marketing Excuses

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Almost everything you've ever heard, most everything you've ever tried, and just about everything you've ever done in marketing is wrong.

Kind of a brassy statement, you're thinking? Maybe not.

Consider the staggering amounts of money - billions upon billions of dollars each year - that companies similar to yours are spending on marketing, only to watch it swirl down the dra

Perfect Paperback, 275 pages
Published December 1st 2007 by Prestige Books
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