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The Focus Group Research Handbook

4.2  ·  Rating details ·  5 Ratings  ·  2 Reviews
A guide to contracting with a market research vendor to create a customized focus group study for your business or organization. It explains the methodology of focus group studies, and outlines the steps you'll need to follow to implement and then analyze focus group research.
Paperback, 276 pages
Published May 1st 2000 by NTC/Contemporary Publishing Company (first published June 1st 1999)
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Dr. Rana
Sep 10, 2015 rated it it was amazing
Shelves: dcs
I just have this book today from the library. It is really useful to me in my research easy and understandable. It has many examples for the survey questions. I recommend this book for any student or researcher want to know about focus group.
Policythinkshop Blogger
Apr 20, 2012 rated it it was amazing
"Only experience can make you a "Master." This book will get you started and keep you on the road to leading and building deep group conversations that yield wisdom and consensus for community impact efforts." This book is must reading at The Policy ThinkShop
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