Goodreads helps you keep track of books you want to read.
Start by marking “The Focus Group Research Handbook” as Want to Read:
The Focus Group Research Handbook
Enlarge cover
Rate this book
Clear rating
Open Preview

The Focus Group Research Handbook

4.2  ·  Rating details ·  5 Ratings  ·  2 Reviews
A guide to contracting with a market research vendor to create a customized focus group study for your business or organization. It explains the methodology of focus group studies, and outlines the steps you'll need to follow to implement and then analyze focus group research.
Paperback, 276 pages
Published May 1st 2000 by NTC/Contemporary Publishing Company (first published June 1st 1999)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The Focus Group Research Handbook, please sign up.

Be the first to ask a question about The Focus Group Research Handbook

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-10)
Rating details
Sort: Default
|
Filter
Dr. Rana
Sep 10, 2015 rated it it was amazing
Shelves: dcs
I just have this book today from the library. It is really useful to me in my research easy and understandable. It has many examples for the survey questions. I recommend this book for any student or researcher want to know about focus group.
Policythinkshop Blogger
Apr 20, 2012 rated it it was amazing
"Only experience can make you a "Master." This book will get you started and keep you on the road to leading and building deep group conversations that yield wisdom and consensus for community impact efforts." This book is must reading at The Policy ThinkShop
Russ Osterman
rated it it was amazing
Nov 03, 2015
Tara
rated it liked it
Aug 06, 2007
Vicki Van Cleave
rated it liked it
Oct 31, 2015
Valentina
marked it as to-read
Jun 07, 2013
Lilliam
marked it as to-read
Jan 28, 2014
There are no discussion topics on this book yet. Be the first to start one »