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When do we want people to agree with us and when do we not want people to agree with us? How can we convince someone that their views are wrong? Such questions are raised by SOCIAL INFLUENCE. This milestone text provides both a straightforward introduction to the topic of social influence for the beginning student and a sophisticated theoretical analysis of social influenc ...more
Paperback, 206 pages
Published June 24th 1991 by Cengage Learning
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