Why is 80% of the sales and revenue in any company or industry made by the Top 20% of the sales force? More importantly, what can you begin doing TODAY to move into that elite group of Top Performers? In The Real Secrets of the Top 20%, Mike Brooks gives you the proven skills, techniques, scripts, and strategies that will catapult your closing ratio, boost your confidence, and immediately make you a Top 20% producer. Learning and using these proven and effective skills will be the best career move you've ever made, and this book will show you why becoming a Top 20% producer is much easier than you think - and a lot more fun!
The title should be "The Real Cold Calling Secrets of the top 20%" because it is predominately geared towards selling over the phone. Only the sections on mindset and motivation - for the most part - would be generally applicable. I love the way the text was structured as far as the chapters, the sub-sections, and the examples. It is definitely something I need to refer back to. It's very concise by the way, and I guess that's where I will leave off this review as well.