Kickass Copywriting in 10 Easy Steps

by Susan Gunelius

Showing you that you don’t need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention—it boosts profits.

Introducing her invaluable Copywriter’s Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy—in ten easy steps. With real-world and fictitious advertising and marketing examples, learn the do’s and don’ts of effective copywriting and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Discover the true simplicity of writing copy that sells!

Genres: Writing

254 pages, Paperback

First published July 1, 2008

Reviews

[DeAnna Knippling · Rating 4 out of 5]

A copywriting book aimed toward owners of small businesses, not professional copywriters. Much of this was clear and helpful, but much of it was also aimed at people who aren't writers, so I skimmed a bunch of it. I'm going to this is a recommend for non-writers who need to get the job done, but not a recommend for writers, who would be better off with Bob Bly's book.

[Jim Welke · Rating 5 out of 5]

Great read with lots of good information for anyone starting out in the world of advertising. The author is very clear in her explanations and she gives good examples. Susan does make everything look fairly easy, don't let that fool you. Creativity comes from within and this book will help you use your genius to change the world.

[Tami · Rating 5 out of 5]

When it comes to copywriting, few people are naturally talented. Yes, anyone can write copy. However, without the proper know how, most will produce substandard work that can actually drive away customers.

Kick-ass Copywriting in 10 Easy Steps makes the creation of good copy easy. The key is clarity, understanding your product and knowing how it will serve your customers’ needs. Bad copy tends to regal the reader with a lot of facts and jargon. Essentially, the purpose is to impress them enough so that they will buy something. Little thought is put into who needs this product or how it can change their lives for the better.

Whether you have a small or medium sized business, Kick-ass Copywriting in 10 Easy Steps will help you to define and understand how to better serve your customers and clients. You’ll learn the important difference between features and benefits. You’ll also find out how to focus your copy for a certain purpose.

[Shannon Valdes · Rating 4 out of 5]

Great book if you write copy for traditional marketing, but not much for online or social media marketing. However, it does help you learn to think strategically about writing copy. I recommend it.