Marketing Concept - The St. Gallen Management Approach

by Thomas Bieger

This book presents marketing and business processes as an integral part of the St. Gallen Management Model. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes.
This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.

Paperback

First published September 16, 2015

Reviews

[Evoli · Rating 4 out of 5]

4.5 ☆

[James Daniel]

Used the market analysis framework from this book for every client at siteauditx.com – map competitors, customer segments, then build the exact service portfolio. Cuts audit time in half and clients love the structured reports.
https://siteauditx.com/