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Queerbaiting and Fandom: Teasing Fans through Homoerotic Possibilities

(Fandom & Culture)

3.95  ·  Rating details ·  44 ratings  ·  22 reviews
In this first-ever comprehensive examination of queerbaiting, fan studies scholar Joseph Brennan and his contributors examine cases that shed light on the sometimes exploitative industry practice of teasing homoerotic possibilities that, while hinted at, never materialize in the program narratives. Through a nuanced approach that accounts for both the history of queer repr ...more
Paperback, 296 pages
Published December 1st 2019 by University Of Iowa Press
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Aug 18, 2019 rated it really liked it
I knew I had to read this book as soon as I saw it on Netgalley. I’m a bisexual black woman active on social media sites like Twitter and I see and hear about queer baiting quite often.

There are several shows that do this kind of thing and when you’re looking for representation of who you identity with as a person it can be frustrating if not downright insufferable to see these occurrences.

I loved that this book went deep into this exact problem in society and discussed several recent instances
Dec 21, 2019 rated it liked it
Shelves: queer
This collection of essays explores the theme of queerbaiting (enticing queer representation without delivering) in media.
The text was overall comprehensible, but at times too academic, with entire sentences composed of unattainable words to the lay man. I could see it being valuable to people in social or media studies, and to a lesser extent to people like me, fans who are interested in diving deeper into these topics.
Overall, I enjoyed the information presented and the way in which it was arg
Dec 12, 2019 rated it really liked it
To see more reviews check out MI Book Reviews.

I got an ARC of this book.

I have been hearing the term queerbaiting for a while, but no one ever explained it. I did a single google search which was enough for a definition to understand what others were saying. That was all of my knowledge of the subject before reading this book. Even then, this book made almost complete sense. The times it didn’t make sense was some of the authors used a lot of vocab words I didn’t know, which was exciting. I got
Julie Bozza
I very much enjoyed this, though at times (due to the nature of the subject) it was a tad painful to read. Being the first academic book to consider queerbaiting in depth, care was taken to discuss the relevant terminology, its definitions and its history. Academic essays are interspersed with shorter, slightly more casual Thought Pieces each considering a particular example or genre.

Queerbaiting is definitely a concern at present, and it has been for some years. However, I very much hope that i
Sep 01, 2019 rated it liked it
Shelves: arcs-2019
Queerbaiting and Fandom is a collection of essays that explore queerbaiting in media. This was an interesting collection to read as queerbaiting has turned into a sort-of marketing technique in popular media. It explores the different ways in which viewers are promises representation or alluded to, representation but ultimately never getting it. Characters that sit just on the fence, friendships that allude to more but will always just be friendships. It's a cheap marketing technique but it work ...more
Dec 02, 2019 rated it really liked it
***I was granted an ARC of this via Netgalley from the publisher.***

Queerbaiting is a term that many outside of particular fandoms probably have not heard of but it is a term that is gaining more recognition from academics. In this book, Queerbaiting and Fandom edited by Joseph Brennan, the reader is provided with a number of essays and thought pieces on the subject. Queerbaiting, while still a term with fluid meaning, is generally when a promise of a homosexual relationship between to character
Very enlightening and takes some getting used to, but honestly a really solid, educational read. I really liked it. 5/5 stars
Kayla Mckinney
Nov 25, 2019 rated it really liked it
As someone who reads and writes her share of fan fiction, I'm well aware of the powers of subtext and the palaces that fans can build upon their unsubstantial sands. However, I hadn't heard the term queer baiting which emerged in the 2010s and is used to describe "an industry tactic where 'those officially associated with a media text court viewers interested in LGBT narratives... without the text ever definitely confirming the nonheterosexuality of the relevant characters'" (6). In Queer Baitin ...more
I'm not gonna lie, I struggled a bit when I started it. I only ever read papers about biology, and sparingly, so I had trouble with the language at first. This is of course in part because I am no native speaker but I also don't think this rather dry style is for everybody.

So it's not the easiest thing to read but that's not what I expected considering the subject matter.
As a fan of many tv shows and other media and a queer person myself, queerbaiting is nothing new to me. I've read my fair shar
Nov 28, 2019 rated it really liked it
I'd requested this book ages ago, and was highly gratified to see both the email of acceptance from NetGalley as well as the book drop into my NetGalley "Start Reading" section.

Imagine my surprise when I saw BBC Merlin touched upon in it------KIDDING LMAO I fully expected the show to make an appearance in the introduction itself (it's why I desperately wanted this book) and I was NOT disappointed. BBC Merlin (and Sherlock, but I digress) is the main reason that I was so very, very keen to read t
Maybe not the most helpful book for my own research, but a lot of interesting topics on interpreting "queerbaiting" on a particular spectrum than a binary that I, admittedly, just assumed. Also fascinating historical overview of the term. ...more
Natasha Ryan
Apr 21, 2020 rated it it was amazing
Very affirming! The book made a lot of great points and pulled from areas I hadn't previously studied. I look forward to referencing it throughout the rest of my own related research. ...more
emily [coffeeandwashitape]
Oct 19, 2019 rated it really liked it
The content of this book was truly great. Comprised of 7 essays and multiple "thought pieces", it really covers all topics and areas of queerbaiting in media, from Supernatural, Sherlock, Nick Jonas, Harry Potter, Adventure Time, Xena, etc. It was massively helpful in explaining the problems, and putting words to what so many of us have been trying to vocalize all along.

The only thing disappointing here is that this is the first book on queerbaiting, I can only hope this inspires more like it b
Sep 22, 2019 rated it it was amazing
This book, comprised of articles and shorter 'think pieces' is a fascinating read for anyone, LGBTQ or not, who wants to learn more about the phenomenom of queerbaiting.

The text is academic, but it is simple enough for someone not an academic within that particular field to understand it, and the reference list is extensive if you're interested in wider reading.

I thought the book overall gave a relatively unbiased look at the topic of queerbaiting, the issues within the media industry today, and
Oct 10, 2019 rated it really liked it
Shelves: non-fiction, arc
I received an ARC via Netgalley.

This is a really though-provoking collection of essay and thought pieces on 'queerbaiting' and queer reading practices highlighting a variety of recent media. Most of the pieces are quite academic, particularly at the start of the book and if the reader doesn't have a media/cultural studies background I think it could be a challenging read in the more theoretical parts. This collection actually really changed my position on queerbaiting and sparked discussions in
Aug 30, 2019 rated it it was amazing
This book is book important and interesting.

The format of the book is 7 longer essays interspersed with shorter "thought pieces". Each essay or thought piece explores a different aspect of what queerbaiting is or where it has been argued to have been employed. There are a wide variety of topics covered in this book including Sherlock Holmes, Nick Jonas, and the Eurovision Song Contest.

The book did take me a little while to read as it is written in an academic style but it is well worth the effo
Sep 15, 2019 rated it it was amazing
The topic of queerbaiting has come up repeatedly in various fandoms I've been part of. At various times, I've been more or less understanding about the issue. I expected to be irritated by this book, but the explorations made the issue clearer for me. Some of the topics were less interesting because I'm not part of those fandoms, but the chapters on Supernatural and Sherlock were especially engaging. I liked that the "thought pieces" were presented to give additional views on each topic. Overall ...more
Feb 08, 2020 rated it it was amazing
Queerbaiting and Fandom was a fascinating and accessible study of how fandom reacts to queerbaiting, perceived and real. The format of the book was great - each academic chapter was followed by thought pieces that further explore the major topics of each chapter.
I enjoyed the various perspectives presented and have a much broader understanding of the relationship between creators and fans and the responsibility for representation that all creators should feel.
Many thanks to Netgalley and the Uni
Lyra Hale
Nov 19, 2019 rated it it was ok
Was ok with the concept of the book and the content in it until I hit certain chapters who identified the smallest actions as queer baiting instead of actual legit random ass things. I do believe that companies are taking advantage of queer viewers because we make bank, but some of this content seems really focused on perspectives I do not understand but am willing to learn more about. Unfortunately it's not with this book. Especially because it dived into Wincest, which I never thought I would ...more
Nov 24, 2019 rated it really liked it
An excellent academic look at something that has been discussed by various levels of people through out. While any collection of essays about a particular topic will be a bit repetitive as each essay has to define the topic for themselves especially with a collection where people may not read it all the way through.

I thought the authors picked up on some certain areas that do need further reflection and study and is certainly a good read for anyone interested in culture or media.
Aug 29, 2019 rated it really liked it
The first book of its kind and it doesn't let you down. Extremely comprehensive and thought-provoking. Different perspectives all clearly detailed covering a range of examples from now and across time. ...more
Nov 22, 2019 rated it it was amazing
I received an ARC of this book thanks to Net Galley and publisher University of Iowa Press in exchange for an honest review.

This book was everything I could have wanted and more. I was extremely excited when I got an ARC of this as the subject matter is right up my street and I was really intrigued to learn more about it in general. Part of me was concerned though because I have requested similar books before and been disappointed by how dry they are. Thankfully this was not the case with this b
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Nov 17, 2019
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This is the disambiguation record for otherwise unseparated authors publishing as Joseph Brennan

See also:

Joseph Payne Brennan - Science Fiction & Fantasy
Joseph Brennan, author of The Edge of Evil
Father Joseph Brennan, author of The Kingdom of Darkness
Brother Joseph Brennan FSC, fl. 1940, US social historian
Joseph A. Brennan, author of Otolaryngology
Joseph Gerard Brennan, US philosopher
Joseph K. Br

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