Rise of Fashion and Lessons Learned at Bergdorf Goodman, The

by Ira Neimark

From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position-an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history-the late sixties through the early nineties-the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.

Genres: Fashion

318 pages, Paperback

First published October 18, 2011

About the author

Ira Neimark is a legendary retail executive whose career spans several decades. As chairman and CEO of Bergdorf Goodman, Calvin klein said, "Ira Neimark set the standard for a chief executive in retailing.
He turned Bergdorf Goodman into a leading fashion store in the U.S."

Reviews

[Charles]

The book could have used editing, or even a secretary to proofread it. Yet despite the repetitions, guillotined pronouns, and mysterious lacunae, the last section on business wisdom was remarkably well written and had advice for any professional in whatever industry.

[Mills College Library]

381.14109 N414 2011