Radio Programming: Tactics and Strategy

by Eric Norberg

A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.



Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.

Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.

Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

208 pages, Paperback

First published May 1, 1996

Reviews

[John Goodwin · Rating 5 out of 5]

I am new to radio broadcasting and wanted to get a good overview of what it entailed. One thing I liked about this book was that it referenced marketing a marketing reference that I am very familiar with by Trout and Riess on Positioning which made it very easy for me to think with what I would need to do to establish a radio station.

[Okty · Rating 5 out of 5]

interesting and compelete

[Korrakot Chamnian]

good knowledge for me