A Practical Guide to Business Creativity: Build your business on ideas

by Jodie Newman

A Practical Guide to Business Creativity provides innovative techniques and proven theories to help you improve your creative thinking and get more out of yourself and your business. Whether you are trying to develop entirely new initiatives or redesign the way you operate, this book will help you break out of your old patterns of thought, think outside the box and generate pioneering ideas that you can put into action. The Practical Guides series bring you the world's greatest theories and research to improve your life, your skills and your well-being. Packed full of straightforward, realistic advice that has immediate results, Practical Guides are engineered by experts in their fields to help you achieve your goals.

224 pages, Paperback

Published April 4, 2019

Reviews

[Madalynn · Rating 3 out of 5]

Pretty interesting read and while Newman has a nice writing voice, and this is structured nicely. I really feel like it could have been pruned a little bit so that it felt meatier. There were a lot of anecdotes that were helpful some of the time but, to me, redundant for the majority of the book.

[Wilde Sky · Rating 3 out of 5]

A guide to trying to make business more creative.

I thought there some useful points in this book, for example how to structure a meeting.

Reading time around two hours.

[Gareth Rafferty · Rating 4 out of 5]

A book with practical tips and activities to increase creativity in your business

[Robert Day · Rating 3 out of 5]

Sound but dated.

[Antonia Antrobus · Rating 4 out of 5]

Very helpful practical tools on how to increase creativity which I’ve already started using!