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The Marketing Bible for a Digital World
•Complete guide to attracting customers in a digital world, with a complete overview of all digital media and their uses
•Accessible, thorough and completely up to date
Digitalization has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as a marketeer is changing rapidly, new media have replaced traditional methods of communication (Medium), messages (Message) have to be delivered in a different way, and the steps you take as a marketeer (Method) have changed entirely. The Marketing Bible for a Digital World puts forward a method for adjusting your marketing strategy to the digital world, and sets you up with all the basic principles of the three new M's of marketing Medium, Message & Method.
•Accessible, thorough and completely up to date
Digitalization has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as a marketeer is changing rapidly, new media have replaced traditional methods of communication (Medium), messages (Message) have to be delivered in a different way, and the steps you take as a marketeer (Method) have changed entirely. The Marketing Bible for a Digital World puts forward a method for adjusting your marketing strategy to the digital world, and sets you up with all the basic principles of the three new M's of marketing Medium, Message & Method.
200 pages, Hardcover
Published December 9, 2019
3 people are currently reading
19 people want to read
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Displaying 1 - 4 of 4 reviews
June 7, 2024
Ill be honest i only read about 70% of this and now taht ive taken the exam im not gonna finish it, but can i get some crédits for actually reading a school manual for the first time ever?
December 16, 2024
I had to read this for my exam last June.
Let's be honest, I read about 30 pages and stopped studying lol (I did pass the exam yayyyyy)
Let's be honest, I read about 30 pages and stopped studying lol (I did pass the exam yayyyyy)
August 23, 2023
Het boek is vrij allesomvattend en daarmee doet het zijn naam ook wel eer aan, maar voor mij betekende dat het daarom iets te veel basics waren. Voorbeelden van marketing termen en middelen werden heel breed uitgelegd. Dat hoeft geen probleem te zijn, maar er miste concrete voorbeelden vanuit de praktijk om het interessante invalshoeken te geven. Nu voelde het heel erg als een hele lange Wikipedia pagina.
De laatste twee hoofdstukken gaven wel echt meer richting aan hoe je jouw marketingplan kan opzetten met ook nieuwe inzichten.
De laatste twee hoofdstukken gaven wel echt meer richting aan hoe je jouw marketingplan kan opzetten met ook nieuwe inzichten.
May 29, 2020
This is a clear marketing 101. It helped me get some basic knowledge and plan some steps for my own business. I recommend
Displaying 1 - 4 of 4 reviews