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Unleashing the Killer App: Digital Strategies for Market Dominance

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Offers a progressive guide to transforming your company into a place where killer apps are born. This title identifies the twelve fundamental design principles for building killer apps. It illustrates these principles with classic stories from history and examples from a range of industries that have successfully developed killer apps.

243 pages, Paperback

First published April 22, 1998

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Larry Downes

30 books2 followers

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Displaying 1 - 7 of 7 reviews
Profile Image for Eddie Chee.
11 reviews
July 13, 2021
Presented by GE CIO Mike Stout
This entire review has been hidden because of spoilers.
Profile Image for Janet.
74 reviews65 followers
March 28, 2008
I read this book due to being a part of a technology services company that had tied it's services to Microsoft.

The authors define a "killer application" as "a new good or service that establishes an entirely new category and, by being first, dominates it, returning several hundred percent on the initial investment." As they explain, the primary forces at work in spawning today's "killer apps" are both technological and economic in nature. "The technology we are concerned with is the transformation of information into digital form, where it can be manipulated by computers and transmitted by networks."

Since many technology service companies fall into the trap of trying to become a product company, the book helped me see how different the business models were and how trying to morph into a product company was not a great solution for challenges we were encountering. At the time, many technology service companies had gone this route and with the dot com bust, we were glad that we had largely stayed out of that world.

As it related to advising clients who were trying to develop killer applications, there were many key insights in the book.
Profile Image for Reba.
38 reviews2 followers
December 18, 2008
This is an amazing book for anyone. It shows examples of killer apps or ideas that have made lots of $$, and the impact of technology on many industries.
Profile Image for Tom Armstrong.
244 reviews11 followers
October 27, 2010
Probably a fantastic book in it's day, but it's a bit dated now. (It's information on how to harness the power of the internet for your business...and it was written 10 years ago...)
Displaying 1 - 7 of 7 reviews

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