Learning Strategy in a fun way with The Big Bang Theory

by Happiness Guru Dr Rajesh K Pillania

Learning needs to be fun!It should be memorable.It must be applied.The above three principles are the reason behind this book. This book tries to explain forty strategy concepts in a fun and memorable way while engaging the reader to apply these concepts. To get the maximum benefit from this book, engagement of the reader is a must, and he/she needs to apply the concepts explained because ideas for sake of ideas doesn't take one anywhere.This book explains strategy concepts by using incidents from the very popular American TV show The Big Bang Theory (TBBT). The book follows a simple modular approach. It can be read from any page. Every concept gets covered in two pages (excluding a few).Have fun!

108 pages, Paperback

Published May 10, 2019

About the author

Dr Rajesh K Pillania, India’s Happiness Guru, is the leading thought and action leader on happiness in India. He has written two popular research reports namely India Happiness report 2020 and India Cities Happiness Report 2020; two books namely Happiness Strategy: Strategy and Happiness for Everyone, and Happiness Diary: My Experiments with Happiness; many research papers and media articles on happiness. His book “Happiness Strategy: Happiness and Strategy for Everyone” is a best-selling book. His work on happiness is endorsed by leading global thinkers on happiness and industry stalwarts. He has taught and trained number of students and executives on happiness strategy and gets excellent feedback from participants. His teaching and training focuses on adding value to the participants by explaining concepts in an innovative simple and fun way focusing on application of concepts using experiential learning.


Professor Pillania is rated and awarded the Top Professor of Strategy in India by The Associated Chambers of Commerce of India (ASSOCHAM) and Education Post. He is ranked jointly number one in average research productivity among management faculty (including IIMs/IITs) in India for research output from 1968 to 2014. He is on the advisory board of many esteemed international research journals¸ professional bodies and conferences consisting of leading international academicians¸ industry leaders and policymakers.

His research is focused on two broad areas. The first broad area of research is on the democratisation of happiness, strategy and innovation. He makes strategy, innovation, and happiness, simple, humorous, and applicable i.e. democratisation of strategy, innovation, and happiness. This has resulted in several articles in popular media and five simple funny books with insights for application namely, Strategic Humour, Startup Strategy Humour, Love Strategy, Learning Strategy in a fun way with The Big Bang Theory, and Happiness Strategy – Strategy and Happiness for Everyone. All these books are endorsed by senior academicians and corporate leaders. The second broad area of research is on the frontiers of happiness, strategy and innovation. For frontiers of strategy, innovation, and happiness, he is involved with several esteemed international research journals, conferences and has written research papers and books. His work is used by practitioners’ and quoted by researchers in various countries. His articles/views appear in newspapers/magazines in Europe, the US, and Asia. He is a sought after a guest editor for special issues by a number of international journals of repute. He has been invited by international conferences (ISMOT, MSKE), professional forums (IASK, Global Forum, etc), industry associations (FICCI, CII, etc), research centers (IPM, Beijing; Chinese Academy of Sciences, etc), and universities (UNU, Tsinghua, etc) as an expert speaker. He has acted as a mentor/supervisor for doctoral students in many universities.

Besides being a prolific writer and a popular teacher, he has conducted various executive development programs for middle to senior management. He has undertaken consulting assignments for top management of organizations. Besides corporates, he advises start-ups and non-for-profits. He is the chief mentor and advisor for Happiness Strategy Foundation, a not-for-profit think tank for research on happiness and sharing research findings with masses and industry. His academic and/or research experience includes University Business School, Panjab University (Chandigarh, India); Management Development Institute, Gurgaon; Indian Institute of Management Kozhikode (Kozhikode, India); R. H. Smith School of Business, University of Maryland (Maryland, USA); Harvard University (Boston, USA); and MCI Management Centre (Innsbruck, Austria) among others. He holds a Ph.D. in Strategy.

For more see www.pillania.org. He can be reached at rajesh@pillania.org

Reviews

[Nitin]

Hilarious way to learn strategy !

[Ashley]

I am a huge fan of The Big Bang Theory and the title made me have a look at this book. What a hilarious book ! Strategy learning cannot be more funnier than this book.

[Dariah]

This book offered a simplified view of strategy concepts using scenes from the big bang theory. As a Big Bang Theory fan, the book was humorous and made some difficult concepts accessible and understandable.

[Emily]

very cool way to learn strategy. I am a huge fan of TBBT and learning strategy from TBBT is so much fun !

[Ajay]

This is a cool book. I am a MBA student and loved learning strategy concepts from this book. It is funny and simple.

[Nitish]

I wish my professors could taught us strategy in such a simple and hilarious way ! Loved reading this book.