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Non-Bullshit Innovation: Radical Ideas from the World’s Smartest Minds

4.03  ·  Rating details ·  99 ratings  ·  11 reviews

'In this remarkable book, David Rowan tells a story of transformation: how an organisation has found a new way of doing things through innovation driven by ruthless entrepreneurial imagination. What is especially useful is that he does not just stick with small startups, let alone dreamy “inventors”. He finds innovation in big companies and even within governments.' - Matt

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Kindle Edition, 378 pages
Published May 16th 2019 by Transworld Digital
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Dima Yousef Jadaan
Sep 19, 2020 rated it it was amazing
David Rowan, founding editor-in-chief of the UK edition of WIRED Magazine, travels the world and visits businesses from different industries in search of transformative innovation strategies implemented by incumbent companies, start-ups, and even within governments. David puts together insights from his quest and presents them in 16 chapters that highlight key characteristics of different innovation strategies, such as "becoming a platform", "turning products into services", building an ecosyste ...more
Jake Goretzki
Sep 04, 2020 rated it really liked it
Shelves: 2020
Not a manual of 'practice', but a well-written and broad-sweeping tour of recent examples of company cultures and successes that have demonstrated successful innovation. It's populated with the familiar parade of frankly exhausting, over-achieving (and often, naturally, American) business superstars ('By 28 Dorfler had already worked for two years as Google's Head of Fucking Everything in China and had built the gaming platform NexusTrousers that he sold to Microsoft for $1bn when he was 7'), bu ...more
Aaron Seng
Jun 27, 2020 rated it it was amazing
David Rowan’s research and visits to businesses of all sizes and industry proves that innovation can not be reduced down to any scientific formula and yet there a flurry of consultants claiming that they have the secret elixir for innovation. The most fascinating story has got to be how China Post reinvented itself into a digital giant. Who would have known?

The stories are not just about successful companies but also about those who have failed because of bureaucracy, internal company politics,
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Fiona
Jan 05, 2020 rated it really liked it
A collection of inspiring stories of innovation from both startups and corporates around the world. In my opinion, the most interesting reads are the stories of how some corporations, whether listed or family - owned, changed their whole corporate culture around to make the right decisions at the right time to enable innovative breakthroughs.
Suhel
Mar 13, 2020 rated it really liked it
Whirlwind tour of innovation from around the globe in different contexts. Interesting stories and good lessons from most chapters
J. T.
Oct 07, 2020 rated it it was ok
Lots of anecdotes. Little in the way of coherent actions

This book simply doesn't live up to its title. It's 95% storytelling and 5% actionable advice. I was really disappointed.
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Bianca
Oct 07, 2019 rated it it was amazing
Just Brilliant! If you are novice on the possibilities of 21st century technologies, this book will bring you up to date
Pro Mukherjee
Jul 06, 2021 rated it really liked it
Shelves: 2021
Encouraging and innovative approaches for a new generation that I hope will be applied to environmental challenges …
Stephen Curran
Nov 22, 2020 rated it really liked it
Good book on different business ideas from around the world. A small tedious at times but still well worth a read.
Corina
Jul 25, 2019 rated it it was amazing
A brilliant summary of real innovation currently around the World

Lots of case studies and ideas for companies to consider if they want to achieve real innovation. All executives and board members should read this book!
Socratis Ploussas
Apr 30, 2020 rated it it was amazing
One of the most interesting books on innovation that I ever read. the cases, the description and the approach are concrete and give a solid idea on what innovation really is.
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