Provides a discussion of the business differences faced in international environments, the overall strategies that companies can take, and the functional alternatives of operating abroad. The text includes exercises, case studies and applications including Pizza Hut in Brazil.
For information on business from a global perspective, this book covers the topic effectively. I enjoy the Pro and Con arguments that provide perspective for both sides of relevant topics. There are some semantics issues but they are minor. The graphics present relevant information effectively. Overall good textbook.
Read this book as part of my MBA program. It covers "Comparative environmental frameworks, theories and institutions, the world financial environment, global strategy, structure and implementation, and managing international relations."