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Essentials of Media Planning: A Marketing Viewpoint
Book by Barban, Arnold M., etc.
160 pages, Paperback
First published January 1, 1976
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Displaying 1 of 1 review
June 1, 2012
Great book and very informative. It's a bit dated (the internet is barely a blip on the media radar..) but it's good for the basics.
Displaying 1 of 1 review