Breaking Through Culture Shock: What You Need to Succeed in International Business

by Elisabeth Marx

This work looks at the international manager on a professional and personal level, however long- or short-term the assignment may be. It is a practical guide with checklists and exercises, offering step-by-step guidance for those embarking on an international career, and with essential advice for organizations on how to develop and manage their international staff. There is also expert advice on career management and on the effects that international work can have on families, and guidance on returning - reverse culture shock often being the greatest culture shock of all.

Genres: Business

228 pages, Paperback

First published February 1, 1999

Reviews

[Sandra Soetanto]

Will you go for international assignment? If your answer is yes, then you need to read the book. The book noted the reason between success/failure of international assignment (including the stats), and gave some tips on how we can ‘survive’ in the foreign situation. The big idea offered is cultural relativism, means you can’t stick to what you’ve believed in your home country as a decision base when you speak/act/decide something in the new host country. The book also offers some advises from the successful role models (e.g. CEO and chairman of Reuters, Rover, and Schroders), which can give insight to the readers on how to prepare and facing the international assignment.