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Billion Dollar Brand Club: The Rebel Startups Disrupting Industry Empires

4.33  ·  Rating details ·  12 ratings  ·  2 reviews
A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.

Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing you five pairs of glasses to
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Hardcover, 320 pages
Published January 28th 2020 by Henry Holt and Co.
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Donna Hines
Jan 11, 2020 rated it liked it  ·  review of another edition
Shelves: arc, netgalley
Money is the bottom dollar.
I don't care what business we are speaking- cheap products- with a year or two (tops) warranty are crowding the market.
Everything you buy these days literally falls apart in your hands while the founders scramble for even cheaper avenues to bring them too you.
It's a dog eat dog world in which the faster maker isn't always the best and the one with the most product floods the market to bang out the monopolies.
Even with the proof it's nothing new and nothing has changed
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Paul
Jan 04, 2020 rated it it was amazing
Very well done. You can get much of this info elsewhere (e.g. podcasts focused on founders), but the author is very thorough and this includes more detail than you may get elsewhere about how each business was created, and it puts lots of info in one excellent source. This is not a how-to book, although you can find some pointers and ideas via examples presented; maybe some inspiration too if that's what you're seeking. Otherwise, this a bit like the NPR show How I Built This in writing. Good ...more
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