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The Twittering Machine

Richard Seymour

4.08 · Rating details · 299 ratings · 46 reviews

In surrealist artist Paul Klee’s The Twittering Machine, the bird-song of a diabolical machine acts as bait to lure humankind into a pit of damnation. Leading political writer and broadcaster Richard Seymour, author of Corbyn: The Strange Rebirth of Radical Politics argues that this is a chilling metaphor for our relationship with social media.

Former social media executive ...more

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Paperback, 250 pages

Published August 29th 2019 by The Indigo Press

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Dec 13, 2020 Craig rated it really liked it · review of another edition

More like about 3.5. I’m of two minds here, and trying to be fair to this actually rather good book and avoid faulting it for ultimately failing to be something it doesn’t actually set out to be:

On the one hand, this is an excellent account of how we got into the predicament we’re in online, with so many of us vainly and desperately shouting into, and listening for congratulatory echoes from, the great void of social media—what Seymour, borrowing a phrase from Paul Klee, calls the “Twittering Ma More like about 3.5. I’m of two minds here, and trying to be fair to this actually rather good book and avoid faulting it for ultimately failing to be something it doesn’t actually set out to be:

On the one hand, this is an excellent account of how we got into the predicament we’re in online, with so many of us vainly and desperately shouting into, and listening for congratulatory echoes from, the great void of social media—what Seymour, borrowing a phrase from Paul Klee, calls the “Twittering Machine” in which we are all noisy parts: “immense, impressive, playful, polyphonic, chaotic, demotic, at times dread-inspiring.” In a series of short chapters (which, to my eye, actually grow a little weaker as the book proceeds), Seymour shows with compelling evidence and a light but forceful rhetorical touch how We Are All, to one extent or another, Connected, Addicts, Celebrities, Trolls, Liars, Dying, and—a term that ends up playing a less central role in Seymour’s claim than it seems at the outset—Scripturient: “possessed by a violent desire to write, incessantly.” It’s another jeremiad about the catastrophic psychological, cultural and political disease that is the “social industry,” the companies that comprise and dominate the regnant regime combining Nick Srnicek’s “platform capitalism” (Facebook, Twitter, Instagram, etc.) and Shoshana Zuboff’s “surveillance capitalism” (Google, Amazon, Facebook again, etc.). And unlike Zuboff’s magisterial and heartily recommended book, which is far more readable than it looks but is also intimidatingly massive and shrouded in footnotes, this is more like a handful of digestible think-pieces on related themes. Its readership is still likely to be the choir, the same flock of converted souls that are reading Zuboff, Lanier, O’Neil, McNamee, etc., but because it’s so much more approachable, it might well reach a much bigger choir.

On the other hand, as persuasively as it makes its case about the problem, it has no real suggestions for solutions. Any one author can of course be forgiven for this, especially one like Seymour who traces these problems to deeper and more pervasive forces and ultimately argues that our addicted, antisocial, narcissistic, polarizing tendencies on social media are symptoms rather than causes of a greater psychological disease:

The Twittering Machine may be a horror story, but it is one that involves all of us as users. We are part of the machine, and we find our satisfactions in it, however destructive they may be. And this horror story is only possible in a society that is busily producing horrors. We are only up for addiction to mood-altering devices because our emotions seem to need managing, if not bludgeoning by relentless stimulus. We are only happy to drop into the dead-zone trance because of whatever is disappointing in the world of the living. Twitter toxicity is only endurable because it seems less worse than the alternatives. "No addiction," as Francis Spufford has written, "is ever explained by examining the drug. The drug didn’t cause the need. A tour of a brewery won’t explain why somebody became an alcoholic."

It is telling that the book as a whole, like many of its paragraphs and sections, ends not with a statement but a question: “What if our reveries were not so productive? What if, in deliberate abdication of our smartphones, we strolled in the park with nothing but a notepad and a nice pen? What if we sat in a church and closed our eyes? What if we lay back on a lily pad, with nothing to do? Would someone call the police?” This is agreeable stuff for the choir who come to this kind of book already on side for a bit of twirling in the park with our notepads instead of rage-tweeting and doom-scrolling. But this kind of suggestion is bringing a dull little knife to one of the biggest gunfights of our age. Won’t it take something much more than high-minded appeals like this to counter the forces of these hypnotic, brainstem-weaponizing forces of addiction and psychological corruption? Pace Spufford’s point about what does and doesn’t make a drug addict, all the same, what actually stands a chance of unmaking one? Imagine arguing a similar case in other all-too-closely-related contexts. “Heroin addicts, what if, instead of shooting up, you strolled in the park with nothing but a notepad and a nice pen?” “Radicalized white supremacists, what if we just said no, and meditated our way out of this racist reverie?”

Something so much bigger is needed, and with increasing urgency. Again, it’s not as if Seymour isn’t allowed to write about the problem unless he’s got a practicable solution to propose. But someone’s going to have to find a way of reaching many more people, of unifying and mobilizing governments who might be able to bring regulatory force to this, etc. Books are probably just a small part of the way forward, given the tiny choirs they tend to reach—but even the massive Netflix viewership that showed up for The Social Dilemma didn’t come away with much more than high-minded appeals to self-determination, Thoreau-style deliberate living, and the advice to switch our phones to greyscale mode.

One of that documentary’s producers, Tristan Harris, was asked on camera if we could actually solve this problem. His answer? “We have to.” No kidding. That we do. I hope we’ll soon start to see suggestions for how. Alas, engaging and compelling though it is, this book hasn’t got any either. ...more

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Sep 26, 2020 Murtaza added it

Completely escaping the influence social media use is not really possible or necessarily desirable for most people today. What we should do however is use these platforms thoughtfully and with full understanding of their biases and the imperatives of their creators. What tech companies seek is engagement, nothing more and nothing less. It doesn't really matter if people are using their platforms out of rage, depression, or joy – all that matters is that they use them. Studies show that negative ...more

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Dec 14, 2019 David M added it

What we call addictions are misplaced devotions; we love the wrong things.

We keep {our smartphone} close, charged at all times. It is as though, one day, it’s going to bring us the message we’ve been waiting for.

Not alarmist but deeply melancholy, this book is the best thing I’ve yet read on the subject.

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Dec 11, 2019 Laurence rated it it was amazing

I love the ideas under this book, which the author describes as an essay. The clever approach to references gives confidence that the foundations on which the conclusions are based can be verified, but the text is not littered with footnote markers.

Key points for me:

The twittering machine (social media and more generally digital communications between people) has been consciously constructed as an addictive time sink.

The whole three ring circus - celebrities, influencers, presidents, trolls, fak I love the ideas under this book, which the author describes as an essay. The clever approach to references gives confidence that the foundations on which the conclusions are based can be verified, but the text is not littered with footnote markers.

Key points for me:

The twittering machine (social media and more generally digital communications between people) has been consciously constructed as an addictive time sink.

The whole three ring circus - celebrities, influencers, presidents, trolls, fake news, evaporating irony ("the transition from pure irony to zero irony is fast and fritcionlsess") - is a chimera which gives participants a short-term stimulus.

This excess of information actually reduces knowledge and meaning - participants have no capacity to think, assess or do anything above the noise. (I liked the fact that this point referenced Shannon's theory of communications, which was a foundation of my masters studies). the social industry has stolen our capacity for reverie.

The overall effect is like a long drunken conversation which creates enlightenment in the moment and a vacuum in hindsight (my analogy, not the author's); but the conversation never ends and the result is a "hollowing out" of social relations and identity.

He also makes a fascinating point that we are collectively writing more than ever before (more content, more literacy, and a change in what writing consists of) - actually a democratisation of what was once a class-based privilege.

He castigates Facebook for saying that depression and anxiety from social media use can be solved by more engagement. "No addiction" as Francis Spufford has written "is ever explained by examining the drug. A tour of a brewery won't explain why somebody became an alcoholic"

The diagnosis is crystal clear, the options for change are hinted at. This is a reasonable place to land given the chaos that has been unleashed - it seems that we have finally arrived at the information revolution. There is no going back, but the challenge of forseeing the future is of a similar magnitude to predicting the impact of the printing press, the industrial revolution or the telephone as they were created.
...more

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Dec 30, 2019 Ivar Dale rated it it was amazing · review of another edition

Mind-expanding stuff. Makes you want to quit social media.

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Apr 16, 2020 Ryan Denson rated it it was amazing

Shelves: other-nonfiction

Utilizing the titular metaphor based on Paul Klee's painting, The Twittering Machine (1922), Seymour delves into many harmful aspects of modern social media. This well-written essay looks a considerably wide range of internet phenomena from the celebrity culture of Instagram influencers to psychological and sociological consequences of online trolling to the social media algorithms that have aided the alt-right.

The underlying focus though is the highly addictive nature of modern internet platfo Utilizing the titular metaphor based on Paul Klee's painting, The Twittering Machine (1922), Seymour delves into many harmful aspects of modern social media. This well-written essay looks a considerably wide range of internet phenomena from the celebrity culture of Instagram influencers to psychological and sociological consequences of online trolling to the social media algorithms that have aided the alt-right.

The underlying focus though is the highly addictive nature of modern internet platforms. Addiction though is rarely ever an isolated force that can be examined by only looking at the supposed addictive substance. Seymour, therefore, goes further in looking at psychological and sociological patterns of why we are drawn to such platforms. What is it within ourselves and our culture that make these online escapist routes so attractive to begin with?

In taking a more nuanced position, Seymour is able to outdo the deluge of the popular articles that have been written on this same subject. He further avoids a trap of becoming a neo-Luddite critic, which also plagues other authors of the subject. Through looking at the example of the French Minitel system, he is able to show that there was a possible alternate path for the internet to take and that the blame for the addictive nature of modern platforms rests on all of us, not just the physical technologies.

The framing of the proliferation of the internet as a new stage in the evolution of writing is also noteworthy for linking it to a historical context. Whereas writing was once a skill known by only a few and used for only things deemed essential, it has now become commonplace in many societies and used for even trivial things. As Seymour puts it in contrast to the drought of writing centuries ago, now "we are swimming in writing. Our lives have become in the words of Shoshana Zuboff, an 'electronic text'" (p. 23). Such a change has, of course, impacted the way humans now perceive reality. For people now learn and experience things through the medium of writing at greater degree than at any other point in history. This is why the harmful impacts of social media have a more profound impact on society than most would think. Overall, this is an fascinating read that manages to combined an informed and relentlessly thorough examination with a lively and entertaining writing style.
...more

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Jun 22, 2020 Edmund King rated it really liked it

Richard Seymour claims to have written this book in a state of "monastic isolation." That might suggest a certain disconnect between the relentlessly social nature of the "Twittering Machine" and the standpoint of the author himself. However, Seymour's larger point is that the logic of social media lends itself to singularities. Twitter dogpiles and community blog flamewars alienate people and dissolve solidarities and movements. Engagement or "time on device" leads to depression (that most indi ...more

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Sep 04, 2019 Andy rated it liked it

I dunno. Some interesting stuff here about, say, how the thing you’re addicted to is not the explanation for the addiction, and about how you slide into a certain kind of relationship with a technology. But I found the prose a bit ‘guffy’ - too many ‘in a sense’s and ‘if x is a y, then maybe z’. Not to my ‘concretist’ tastes, I guess.

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Sep 30, 2019 Daniel rated it it was amazing

Shelves: non-fiction-biography-other, read-in-2019

A brilliant essay on what we are really doing when we scroll through social media feeds. Seymour gets into the philosophical side of the proliferation of 'writing' through smartphone technology, and even 'writing' our data as we scroll and scroll, and the creative/metaphysical nature of words. Social media and the data behemoth is described as the 'twittering machine' that we feed our lives into, with its constant need to consume our time and attention as its fuel. It is designed to be addictive ...more

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Jan 01, 2021 Sarah :) rated it really liked it

I think I've read too much on the subject, but I wanted something more out of this. It's by far the most readable of Verso's books, but I think it could have actually benefited from being slightly longer.
Too much time is spent on the symptoms of social media. I know it makes you an addict, I know it's destructive. I wanted to know why. The end provides some insight into this, but it's not entirely enough. Why is social media like this? How can we improve it? Is it possible that it can be improv ...more

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Oct 16, 2020 Asta rated it really liked it

Shelves: nonfiction-other

A horrible and amazing read.

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Jan 16, 2020 Shona rated it liked it

Maybe 3.5. Quite interesting; occasionally a little shrill :)

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Apr 08, 2020 rabble.ca added it

Review by Cristina D'Amico:

Once upon a time, the left was briefly but strongly enamoured of the radical potential of social media. This author counts herself among the enchanted -- the opportunity for collective organizing and political movement seemed immense. Yet nearly a decade after the Arab Spring and Occupy Wall Street, social media has little to show for itself in terms of its ability to facilitate material change. Even more unsettling, those groups that have tended to fare best in the on ...more

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Oct 03, 2020 leighcia rated it liked it

Shelves: non-fiction

The Twittering Machine is ambitious in its scope, attempting to develop a language for describing what is happening in our world with social media. It treads alot of familiar ground, referencing ideas from Shoshana Zuboff's The Age of Surveillance Capitalism and recent research on social media, happiness and addiction. The Twittering Machine is the name of a 1922 painting by Paul Klee, where a small row of birds on a mechanical axle lure victims to the fiery pit below them. A metaphoric image of The Twittering Machine is ambitious in its scope, attempting to develop a language for describing what is happening in our world with social media. It treads alot of familiar ground, referencing ideas from Shoshana Zuboff's The Age of Surveillance Capitalism and recent research on social media, happiness and addiction. The Twittering Machine is the name of a 1922 painting by Paul Klee, where a small row of birds on a mechanical axle lure victims to the fiery pit below them. A metaphoric image of our relationship to social media-- it draws us in willingly to our own demise.

The Netflix documentary The Social Dilemma came out while I was reading this book, evidence that its central critique of social media capitalism has growing popular support. Social media lures us in with the illusions of connection and importance-- dopamine hits in the form of Likes, and the promise of fame. Rather than being our liberation, social media traps our attention through its addictive mechanisms, so that our uncompensated labor of "electronic writing" can be data-farmed and transformed into a marketable product. While we may be tempted to think first of the classic saying "If you're not paying for the product, then you are the product", Roger McNamee on the Social Dilemma corrects this thinking. It is neither us, nor our attention that is the product: "It’s the gradual, slight, imperceptible change in your own behavior and perception that is the product." And that is the true threat of social media to democracy and freedom, one that Zuboff strongly warns us of. This gradual reprogramming of our behavior shapes our habits, often without our knowledge, or in some circumstances, in such a way that we happily consent, as an easy fulfillment of our consumerist desires. (That is all too telling from my own "Recommendations from the Kindle Store" feed on Amazon)

Buying books and more ethically produced clothes seems like a benign outcome, a natural extension of previous forms of advertisement, justifiable by the economic benefits of satisfying demand and increasing global unity. The Twittering Machine, however, easily drives people to darker actions in the real world, by drawing people into their own echo chamber, through its profit-driven algorithms. The proliferation of information contributes to a skepticism towards a consensus on truth. The initial success of ISIS in drawing recruits, the rise of the alt-right, Pizzagate, growing incidents of mass-shooters motivated by social media, are all evidence of this. Seymour draws a direct route from the current state of social media to fascism. His chapter "We are all Trolls" is particularly strong, with a cultural analysis of trolling, and highlighting parallels between mostly right-wing trolling and public shaming tactics of the left.

Seymour's most valuable inquiry is into the concept of writing, which he broadens to include our production of all sorts of electronic text (e.g. scrolling, lingering over an image, Like buttons, emojis). For most of human history, writing was a tool to oppress and exclude, as few people were literate, and the printed word was a way to control which perspectives actually got elevated and propagated. With social media, we are both writer and reader, and the proliferation of content suggests that there is an underlying desire to write-- an impulse to express ourselves, to shape the world, and to connect to others.

From the book: "Language is mysterious’, writes the religious scholar Karen Armstrong. ‘When a word is spoken, the ethereal is made flesh; speech requires incarnation – respiration, muscle control, tongue and teeth.’ Writing requires its own incarnation – hand–eye coordination, and some form of technology for making marks on a surface. We take a part of ourselves and turn it into physical inscriptions which outlive us. So that a future reader can breathe, in the words of Seamus Heaney, ‘air from another life and time and place’. When we write, we give ourselves a second body."

We have a desire to write. And that desire has been captured by attention capitalism, so that we labor extensively, without much joy, and say alot, without saying anything meaningful. Seymour asks: "The question is what, collectively, would such a reinvention look like? How could we acquire new and better habits, better ways of writing to one another? If we’ve written our way into this situation, how can we write our way out of it?"

While Seymour offers promising possibilities, he doesn't go in depth, perhaps because we as a society have yet to fully imagine it. But his theoretical framework atleast recognizes the limited redeeming outcomes of social media-- greater connection and voice for marginalized voices, a key tool in the emergence and growing acceptance of several social justice movements (#BlackLivesMatter, #metoo), perhaps the ones that drove our initial optimistic and utopian hopes for the medium. The problem is not the machine itself, but rather that we have allowed the machine to control us, rather than for us, to control the machine. And reasserting control over the machine requires not just individual behavior shift, but collective re-imagination and political change.

This book is a valuable addition to existing critique on social media. I'd recommend this book for anyone interested in a deeper cultural meditation on social media. For a legal and political commentary and history, Zuboff's books is the best. And for practical guidance on how to manage your own social media practices, I'd recommend Cal Newport's Digital Minimalism. ...more

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Oct 01, 2020 Jazzy J Morris rated it liked it

The Twittering Machine is made of us. Our actions write the internet, using actual language and coded data. Algorithms read and use our writing to feed us with more content. Always more. As Seymour explains, "We write to the machine, it collects and aggregates our desires and fantasies, segments them by market and demographics and sells them back to us as a commodity experience."

One of the fundamental problems of the internet is that it's designed to commodify attention rather than edify or conn ...more

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Nov 15, 2020 Rohan rated it really liked it

Shelves: technocrit

All Technology is neither good nor bad; nor neutral

Paul Klee Twittering Machine (Die Zwitscher-Maschine)

Twittering Machine (Die Zwitscher-Maschine) by Paul Klee, 1922.

Twitter as Lacan's 'Modern Calculating Machine' - a machine "far more dangerous than the atom bomb" because it can defeat any opponent by calculating, with sufficient data, the unconscious axioms that govern a person's behaviour. We write to the machine, it collects and aggreagates our desires and fantasies, segments them by market and demographic and sells them back to us as a c ...more

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Jul 13, 2020 Elaine rated it did not like it

Extremely disappointing. I am not sure if this even qualifies as a book or would it be better described as a bibliography, so often does Seymour start a sentence with "in the words of ....". The book is a directory of people who have discussed the issues of data, society and social media better than Seymour has and much of his analysis are tired, milquetoast takes read in the voice of a very annoying first year philosophy student. Using the word hegemony or ontology frequently does not elevate t ...more

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Mar 18, 2020 Mayank Shandilya rated it it was amazing

I chanced upon this book by the virtue of the Book: Targeted by Brittany Kaiser and I didn't expect the book to be the revelation it was. It absolutely blew me away.

For Gamblers, the only temporal rhythm that matters is the sequence of encounters with destiny, the run of luck. For drug users, what matters is the rhythm of the high, whether it is the stationary effect of opium or the build, crescendo and crash of alcohol. The Experience of platform users, on the other hand, is time information an ...more

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Sep 30, 2020 Theresa Claire Barton rated it really liked it

Shelves: reviewed

We're lucky to be alive to witness doddering psychoanalysts grasping the spirit of the times and finally focusing their interpretive compulsion on the text that is the internet. Richard lays the internet on a couch and starts at the beginning. What is this so-called fake news? Why is it that the more outlandish the news, the more completely readers give themselves over to sadist fantasies; checking pizzerias for Hillary Clinton sex trafficking tunnels, patrolling the streets of Louisville for an ...more

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Oct 19, 2020 Farooq Chaudhry rated it really liked it

There is an abundance of books analyzing the impacts of social media from a myriad of perspectives, not limited to political, social, technological, economical, and judicial. The Twittering Machine is unique in that it succinctly synthesizes information from the aforementioned perspectives and asks the question: what does our usage say about us? If the harms are so well documented and well known, why do we keep coming back? It reads like a series of somewhat discrete, yet related lectures in its ...more

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Jan 09, 2021 Toni rated it really liked it

Shelves: cybernetics

Richard Seymour should be most at home in the political economy side of this thing, but it was actually the existential and more speculative parts where his voice shined for me. The chapter on addiction was a kind of literary near-death experience, meaning both terrifying but also enlivening (making me want to do something about the addiction to spend "time on screen", and as the book convincingly shows, most of us by now are addicts). There's something of a bibliographic tone to the book, that ...more

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Jun 01, 2020 Don Dealga rated it it was amazing

Shelves: current-affairs-politics, philosophy-social-science-etc

Beautifully written book. However, it is as another Goodreads contributor stated: "a melancholy book" or as Seymour more starky describes his own work: "a horror story". It is also salutary. Lucid observations and perceptive analysis take it above some of the usual social media moral panic literature. Seymour's leitmotif is "writing". We are writing more than ever in this digital era, yet the question is posed - "what are we writing ourselves into?" While Seymour does not claim to provide answer ...more

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Oct 20, 2020 Steve Bowbrick rated it it was amazing

Sceptical left-wing take on destructive power of social media platforms.

Central premise is that the whole computer era makes writers of us all - writing continuously, as a form of unpaid labour, on social media sites we don't own or control and that aim to control us.

Seymour doesn't buy the reductive perspective that the tech is in some way IN CONTROL now, the tech defeatists perspective. Also rejects the simplistic idea of 'tech addiction'. Uses some psychoanalysis here.

Inspiring, radical, opt ...more

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Dec 21, 2020 Gerard rated it liked it

Shelves: non-fiction

There were moments when I really was impressed, but there were others when it got too much or imply got too abstract and theoretical (even if I like abstract and theoretical when it's needed). Hesitated between 3 and 4 stars, but eventually came down to three because to me eventually the content was too uneven between personal argumentation in a discourse that was too restricted to the English radical english far left. I see myself as radical far left too, but it's the discourse from England tha ...more

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Oct 04, 2020 Serge rated it liked it · review of another edition

Circumstantial

Seymour strings together a series of observations about our digital anxiety and addiction. He waxes poetic and invokes the spectre of stochastic terror and narcissistic death to illustrate how well read he is more than to advance a coherent argument. Entrancing prose that devolves into an exercise in scripturient excess

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Jan 15, 2021 Fraser Watt rated it it was amazing

I'm mad that this was SO good, as the tone throughout was so pompous and self important that I would very easily have hated a worse book. Incredibly insightful and serious, and for the most part avoids cod-Banksy "what if phones but too much" stuff. By far the best book on the subject of social media. Incredible!!! ...more

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Apr 03, 2020 Dhruv Saggar rated it liked it

This was an OK book, but I really thought it should have been better. There were some really interesting portions surrounding our use of the internet, online celebrity, trolling and lies and there were some other sections that didn't seem to add much. ...more

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Sep 29, 2020 Guillaume Morissette rated it it was amazing

"A feed filled with topless mirror shots, gym photos, new hair, and so on, might be seen as a peculiar form of idolatry. But it is less a tribute to the user than to the power that the machine has over the user.” ...more

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Oct 26, 2020 Eliza Pillsbury rated it really liked it · review of another edition

Brilliant and terrifying, if a little over my head. The book is about a problem; do not expect a solution. The revelation is that I am absolutely a neo-Luddite, but the irony does not escape me that I'm posting this book review on a social industry platform. ...more

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Aug 26, 2019 Ella marked it as to-read

Shelves: xy, nonfiction, politics-govt-econ-sociology, 2010s-release, ireland, psych-neuro-sh-science-tbi-etc, 2019-release, ordered-personal-or-library

http://www.paul-klee.org/twittering-m...
Looking forward to this one. ...more

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About Richard Seymour

Richard Seymour

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Northern Irish Marxist writer and broadcaster, activist and owner of the blog Lenin's Tomb.

Seymour is a former member of the Socialist Workers Party.

He is currently working on a PhD. in sociology. ...more