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Attitudes, Behavior, and Social Context: The Role of Norms and Group Membership
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Attitudes, Behavior, and Social Context: The Role of Norms and Group Membership

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The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that account for why people change their attitudes and are persuaded by such influences as the media. There is strong support for the view that attitude-behavior consistency and persuasion cannot be well understood without re ...more
Hardcover, 356 pages
Published November 1st 1999 by Psychology Press (first published 1999)
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