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Brand Currency: A Former Amazon Exec on Money, Information, Loyalty, and Time

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4.57  ·  Rating details ·  7 ratings  ·  2 reviews
Last year's speed is now quaint. Business today moves at a pace so unforgiving it's easy to find yourself holding your breath, wondering if your company will be the next to fold.

And then there's Amazon. While others struggle to innovate and remain relevant, it somehow surges ahead in sector after sector, blazing trails inconceivable when the bookseller opened its doors 25
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Published April 11th 2019 by Lioncrest Publishing
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Aaron Mikulsky
Oct 23, 2019 rated it liked it
My highlighted notes:
Our new tech world is causing many people to feel confused and afraid of falling behind.
“A brand is a story. Every customer writes the story of a brand at every interaction with the brand.” “A brand is how customers perceive it. A brand ‘spending’ refers to a company’s allocation of resources.”
At Amazon, there are 14 leadership principles (LPs) that are strictly held as company values. These include: customer obsession, ownership, looking at the big picture, innovation,
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Guthrie C.
Oct 26, 2019 rated it it was amazing  ·  review of another edition
The author’s authentic voice and interesting narrative of his time at Amazon is used to lay out a model of four forces that have generated and continue to grow Amazon’s brand success: loyalty, money, time and information. Throughout the book, you become an enmeshed observer of Amazon situations through each of these forces and how Amazon approaches them. This book is a fantastic read for anyone who wants to go behind the business strategy and truly understand the philosophy behind Amazon’s ...more
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