The Power of Business en Español: 7 Fundamental Keys to Unlocking the Potential of the Spanish-Language Hispanic Market

by José Cancela, Carlos Harrison

Este libro da a los lectores las claves simples para entender a la gente, el mercado y la cultura, de cómo hacer frente a muchos dialiects de españoles, a aprender, donde este consumidor español dominante realmente vive y gasta el dinero.

224 pages, Hardcover

First published March 1, 2007

Reviews

[Jared Pedroza]

Information is a little out of date, but still valuable for those looking at entering the Hispanic market. Excellent take on the culture, language preferences, and future of the market, with some excellent suggestions on how best to enter and stay relevant.