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eSports is Business: Management in the World of Competitive Gaming
The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy. Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network. An insightful read for scholars researching innovation, eBusiness and strategy, this book takes a pioneering approach and examines potential implications for the future of eSports.
208 pages, Kindle Edition
Published February 20, 2019
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May 17, 2021
I've learnt a lot while reading this book. eSports have always fascinated me and finally someone does some research on it! I think the eSports industry has a lot of potential which could be used efficiently, if more people considered eSports Business. I'd recommend reading this book if you're interested in Management regarding this emerging sector.
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