Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them

by Don E. Schultz, William A. Robinson, Lisa A. Petrison

This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.

Genres: Business

280 pages, Paperback

First published January 1, 1982

Reviews

[Artur]

Foarte bună modalitate de segmentare a consumatorilor. E un domeniu de nișă abordat într-un mod profesionist. Unele capitole nu mai sunt aplicabile reeșind din realitățile curente.

[Samuel Varela]

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