Persuasion: Theory and Research

by Daniel J. O'Keefe

This volume provides a clear, straightforward introduction to theory and research in persuasion, leaving instructors free to hand-pick non-text materials to satisfy ancillary aims. It includes a discussion of research concerning the production of persuasive messages, as well as the more traditional research on the study of message effects. The text also provides a careful, comprehensive and critical treatment of the relevant research literature including examination of primary as well as secondary and tertiary sources, consideration of a wide body of published research from diverse fields, attention to avoiding premature generalizations from limited research evidence, and a thorough treatment of relevant theoretical and methodological quest

Genres: School, Psychology, Nonfiction

272 pages, Hardcover

First published March 1, 1990

Reviews

[Heather]

Read for school so no rating but very easy to read and understand.

[Carlos Allende]

Very good and complete. Easy to follow.