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Mixed Methods: A short guide to applied mixed methods research
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This book provides a brief introduction to mixed research methods for applied researchers working in technology, marketing, communications, or market research.
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Short but mind-expanding
This was both down to earth and intellectual at the same time. I would say it’s written at the graduate school level since it assumes you know the difference between deductive/inductive and constructivist/objectivist. I will have to read it again before I can say I get it but I definitely felt like my brain got a workout by reading this—in a good way.
This was both down to earth and intellectual at the same time. I would say it’s written at the graduate school level since it assumes you know the difference between deductive/inductive and constructivist/objectivist. I will have to read it again before I can say I get it but I definitely felt like my brain got a workout by reading this—in a good way.
Concise while providing illustrative examples, and articulates what every successful researcher needs to know. It's a great read for even the most experienced research as Ladner's explanations will empower you with new language to explain concepts.
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Explains in clear terms the fundamental differences between quant/qual methods and how they can be used together by practitioners. Brings to the fore the real value of the qualitative method in data analysis. Short and interesting read.
Livro excelente!!! Conciso e precisamente escrito na medida certa entre profundo e técnico, e objetivo. Sam nos mostra ótimos argumentos do porque misturar/ combinar métodos quali e quanti. Sam deixa o texto extremamente rico e gostoso de ser lido para ajudar o pesquidador a ampliar seus argumentos sobre processos de pesquisa. Nao é um guia how-to, mas why-now.
Compre.
Compre.
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Sam Ladner is a sociologist who researches the intersection of work, technology, and organizations. She has worked at major technology companies including Microsoft and Amazon, creating real-world technology products. She received her PhD in sociology from York University, served as Postdoctoral Fellow at Ryerson University’s School of Information Technology Management. She is also the author of P
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Ciannon Smart has been holed up in her England home since the pandemic began a year ago, but by no means has she been idle. She’s been on...
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“The Matrix is a system, Neo. That system is our enemy. But when you're inside, you look around, what do you see? Businessmen, teachers, lawyers, carpenters. The very minds of the people we are trying to save. But until we do, these people are still a part of that system and that makes them our enemy. You have to understand, most of these people are not ready to be unplugged. And many of them are so inured, so hopelessly dependent on the system, that they will fight to protect it. The Matrix, 1999”
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“Figure 5: Cresswell and Plano Clark’s 3-type Model of How to Mix Qual and Quant Data”
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