Fantastic resource for small organizations and progressive campaigns on how to use public relations to further racial justice. Useful in many advocacy areas, with concrete examples and samples. If your guerrilla activist collective needs a crash course in media strategy, this is an excellent place to start.
I wrote a piece that appears in this book about the strategic intervention of the Political Ecology Group into what we called the "greening of hate," a campaign by anti-immigrant agitators to co-op the environmental agenda. There's other good material here focused on practical communications strategies.
I generally check books out from the library. When I read a good one, I then go out and buy it. I bought this one. It's interesting and practical for anyone who works professionally in communications and cares about moving forward America on issues of race.