The New Corporate Strategy, Revised Edition

by H. Igor Ansoff

Twenty years ago, he wrote the bible on corporate strategy. Now, Igor Ansoff returns to meet the challenges of today’s changing economy… The New Corporate Strategy. An indispensable guide to identifying, understanding, and adapting to changes in today’s business environment. Here’s how to set your company’s strategy straight and get the hundred percent effort you need from your people to achieve it. What the experts say about Igor Ansoff and The New Corporate Strategy… "Vintage Ansoff, with the kind of updating and currency one would expect from him." —E. Kirby Warren Professor of Management and Vice Dean, Columbia University "Igor Ansoff is the father of strategic management. Corporate Strategy remains the most elaborate model of strategic planning in the literature." —Henry Mintzberg Bronfman Professor, McGill University "Igor Ansoff has been a pioneer in strategic management for over 20 years. He has written a milestone work." —Robert Boyden Lamb Editor-in-Chief, The Journal of Business Strategy

288 pages, Hardcover

First published February 22, 1988

Reviews

[Matt Mayevsky · Rating 5 out of 5]

Classics for advanced. Igor Ansoff as a creator of strategic planning is one of the most prominent theorists of strategy, and The New Corporate Strategy is one of the iron collection of books related to the art of doing business. Despite dozens of years now since the first edition, the book continues to surprise an in-depth analysis of the behavior of enterprises in a competitive environment. You'll be amazed how many factors of the business environment changes contained in the book is still current. The author based his diagnosis on the development of the United States. Due to the heterogeneity of the development of the business environment, The New Corporate Strategy reflects a greater or lesser extent, the problems associated with the implementation of the objectives of the enterprise. The solutions proposed by the author are debatable. Some ideas did not survive the test of time, especially since the turbulence, discontinuity and uncertainty of the business environment has become a hallmark of the modern world.
However, for every aspiring strategist The New Corporate Strategy is undoubtedly a must read.