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The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business

4.05  ·  Rating details ·  56 ratings  ·  15 reviews
Tomorrow’s customers need to be targeted today!

With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers.

In The Customer of the Future, customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technol
...more
Hardcover, 224 pages
Published October 29th 2019 by HarperCollins Leadership
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Nan
May 16, 2020 rated it it was amazing
Do you want your business to become more customer-focused?

If so, then read the book entitled, "The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business" by Blake Morgan.

This book is filled with valuable information, researched facts, ideas and resources to help your organization become more customer-focused.

"The challenge is this—most companies are product-focused rather than customer-focused."

"A study by McKinsey found that 70 percent of the customer’s journey is dictat
...more
Mrs. Varela
Mar 05, 2020 rated it it was amazing  ·  review of another edition
The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business by Blake Morgan is an easy to understand guide to help businesses gain staying power beyond 2020. For decades businesses focused more on customer service and less on the actual customer experience. The author is quick to differentiate the two and explains how technology has changed the way businesses aim to not only supply the best customer experience, but earn the loyalty of customers.

One of the points the author
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Tara Phillips
Jan 31, 2020 rated it it was amazing
Blake Morgan’s non-fiction book called The Customer of the Future brings an enlightened notion of Artificial Intelligence, Digital Marketing and how Telematics play a huge role in today’s Wholesale and Retail industries. Blake writes from his own experience and how business ventures succeeded and failed. Impressive read in the genre of Non-Fiction. The book drew me in from the digging of information of Corporate Trade and how businesses work for their bottomline. Particularly, intriguing inclusi ...more
Adam E.
Jun 21, 2020 rated it it was amazing
In the intro to The Customer of the Future, Blake Morgan explains that today's companies need the ability to adapt to a world that is constantly changing. This book is geared to business owners or people in management, but it has useful information for customers as well. Many topics are covered, from the digital transformation of companies to privacy and data ethics. Not having a business background myself, I learned a lot from reading this book. Each Chapter begins with a quote from a famous or ...more
Jamie
Apr 23, 2020 rated it it was amazing  ·  review of another edition
Insightful and interesting read for all!!!

The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business by
Blake Morgan, is a extremely well written, comprehensive book that resonates with businesses and consumers alike. It is not only an interesting overview of the dynamics driving the costumer/ business relationship, it is also extremely detailed, clearly explained, and supported with multiple examples of real world companies and businesses.

I specifically found Chapter 8 ex
...more
Allison Hillman
Jan 31, 2020 rated it it was amazing  ·  review of another edition
Definitely a good read

The Customer of the Future
 
Anyone starting or trying to maintain a business knows that they need to gain and keep customers to be successful. With so many options in the marketplace, customers won’t continue to shop somewhere they don’t feel appreciated. This book is a great guidebook to figuring out the complicated process of giving customers the best experience possible.
Author Blake Morgan, begins with some strong metaphors that pull the reader in and will continue throug
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Jana Sawyer
Nov 18, 2019 rated it it was amazing
I admit it took me longer to get into this book than other business books I have read. Basically, that was because I started reading with the attitude I already knew everything because I have been in sales off and on for years.

My family business has always been customer focused over product because our philosophy was as long as we believed in what we sell and treat everyone the same, our company will flourish, and it did. It was a very successful insurance agency that my parents built from scra
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the-librarian
Jan 25, 2020 rated it it was amazing
Business books have the tendency to induce eye-rolling and boredom. This book manages to avoid both entirely. If you have wondered what it means to build and design customer experiences that will keep people coming back to patronize your business, this book is a great tool to help you do so.

The book is organized into 10 main chapters that cover 10 principles and strategies for building a customer experience-focused company. Moving from focusing on products and services for the customer to focusi
...more
Kim  Graham
Jan 27, 2020 rated it really liked it  ·  review of another edition
Shelves: dog-eared
The Future is Now

With increased technology, our expectations as customers have changed to expect near immediate results. What used to be an excited week of anticipation for a package to arrive can now be the death of a company due to a slow response time. In "Customer of the Future", the author Blake Morgan takes a hard look at what makes companies like Amazon, Capital One, Target, and Toyota successful. These companies not only have significant buy in from their employees, their leadership also
...more
Bloody Good Book Reviews
The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business by Blake Morgan is something current and prospective entrepreneurs need to have on their reading lists. As the owner of two businesses, I have found the most important thing we can focus on is not the act of being salesy. Too often today, something so easily forgotten is the value of customer experience. This book does a wonderful job at describing how important focusing on the consumer is. I read it in a single si ...more
Melan
Dec 18, 2019 rated it it was amazing  ·  review of another edition
Empowering.

This book is very helpful, easy to read, easy to understand and the message is direct and helps to give you the insight about business what to focus on more if you need a good and running business . The book cuts across all kind of businesss. Everyone has a message out of this wonderfull book.

The examples given in the book are very practical and whoever employs everything in the book is entitled to grateness in his/her ventures as an entrepreneur.

Personally this  book has really helpe
...more
Sue
Jan 27, 2020 rated it it was amazing  ·  review of another edition
So practical and so true

Blake Morgan's The Customer Of The Future is a book for anyone with a business (big or small), anyone with plans or interest in opening a business, selling a product online, running a media account, or anyone simply interested in marketing and customer relationships today. The book lays the groundwork and foundation for marketing, and talks about how modern approaches are necessary and crucial in today's changing society.

There's lots of good information on this new genera
...more
Aaron Seng
Jul 23, 2020 rated it liked it
This book will appeal to readers who are new to CX. If your work involves building customer experience today you won't be missing much if you skipped this book but it is a great book as an introduction to why focusing on customers is the imperative for all organisations now and into the foreseeable future.

Blakes writes a bit about organisational culture and leadership traits pertinent to a customer centric organisation but you will be better off reading her husband Jacob Morgan's book "The futur
...more
Orlando Rueda
Not what the title says

The book is okey it has some good research and a lot of passion by the author. However, the book does not have to do with the book title. There is a lot of talk about things that most people already know about AI and machine learning but no detail at all of how to exactly use it or take advantage of it.
Arturo
Apr 21, 2020 rated it really liked it  ·  review of another edition
Good reference for CX

It’s a great reference for any person who wants to understand better Customer Experience (CX) related terms. I recommend the last chapters.
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