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The Relationship Economy: Building Stronger Customer Connections in the Digital Age

4.36  ·  Rating details ·  47 ratings  ·  16 reviews
Creating Authentic Customer Connections in a High-Tech World

In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, a
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Hardcover, 384 pages
Published October 8th 2019 by Greenleaf Book Group Press
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Average rating 4.36  · 
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 ·  47 ratings  ·  16 reviews


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Greg
Nov 27, 2019 rated it it was amazing
Shelves: business
If you are looking for a boom that will teach you new things about customer experience, this one is highly recommended. The author was able to share his experience-based wisdom on what makes great customer experience happen in your organization, from the front line all the way up to the top.

The moat important lesson I learned from this book is about FORD. This acronym stands for Family, Occupation, Recreation, and Dreams. A healthy amount of conversations about these topics solidifies relationsh
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Catherine
Nov 11, 2019 rated it it was amazing  ·  review of another edition
I am a small business owner of a service company. I am having all our Team Associates read this book to learn the importance of building customer relations. Especially with younger employees, there is more emphasis on using email and social media to communicate with clients. This book emphasizes the importance of true connection (face to face, etc.) to build relationships with customers.
Deepak Bassi
Oct 09, 2019 rated it really liked it
Great read. Well laid out and followed by amazing chapter summaries. Great examples and simple to apply theories
Jason Hillenburg
Oct 11, 2019 rated it really liked it
John Dijulius III’s book The Relationship Economy: Building Stronger Customer Connections in the Digital Age is the fifth book from the president of The Dijulius Group. The group is a customer service consulting firm with a mandate to change the world by initiating a revolution in how company’s approach customer service. Dijulius’ first business enterprise, John Robert’s Spa, opened in 1993 and now employs more than one hundred and fifty people while also ranking as one of America’s top 20 salon ...more
Henk-Jan van der Klis
Dec 17, 2019 rated it really liked it
In The Relationship Economy, author and consultant John Robert DiJulius argues that our inner circle - the people we trust the most - is much smaller than in the past. We miss out on opportunities to make a deeper connection that can potentially enrich lives. Due to the dark side of technological disruptions, we are now relationship disadvantaged. For anyone and any business to thrive in the future, they will have to master the art of relationship building. DiJulius teaches us the importance of ...more
Dee
Apr 24, 2020 rated it it was amazing
This book was way better than I was anticipating. I would have loved to read more I was actually sad to see it end. I should have known when I saw the 4.5 star review. I love that this comes from a person that has been in the industry and works with some of the most customer centric businesses out there. Some of the general information reminds me of Gary vaynerchuk, and understanding that technology is the tool but you're caring behavior and drive to help somebody solve a problem while building ...more
Arnie Malham
May 21, 2020 rated it it was amazing  ·  review of another edition
John DiJulius is the real deal of Customer Service and this book does a great job of reflecting his experience as an entrepreneur, his knowledge gained from consulting around the globe, and his insights honed from his deep curiosity on the topic. Well written for reflection, idea creation, and action.
Darya
Oct 06, 2019 rated it it was amazing
We are living in the age of social impact, relationships based economy and deep customer engagement that influence buses and brands. These relationships are powered by digital. It has never been easier and extremely difficult to build a business. This is a good book on why and how build social relationships between customers and brands.
Denise Zeydel
Jan 09, 2021 rated it it was amazing  ·  review of another edition
I started reading this book during the beginning of the pandemic. It became even more relevant at that time.
We need to fully engage with people again. It's so important.
...more
Josh
May 28, 2020 rated it it was amazing
I'll be re-reading this book! ...more
Elaine
Apr 01, 2020 rated it really liked it  ·  review of another edition
I was excited (and still am) to have received this book in a Goodreads Giveaway. The book has many many many excellent suggestions to help make a lasting and meaningful connection with customers, employees and everybody we meet. I highlighted so much of this book. I’m retired from Marketing but continue to be interested. This book helped me in ways that have nothing to do with selling. Im glad I read it.
José Antonio Lopez
An interesting book, nonetheless a mix of Customer Service ideas and DiJulius Group advertising.

DiJulius highlights the importance of customer relationship in all facets of business; customers, employees, leadership, human interaction in general.

Some ideas worth highlighting are the importance of service as a true differentiation factor. Most vendors of any product or service meet pretty well the requirements of the market, hence what becomes the true loyalty driver is service. "Customer Loyalt
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Susan
Jan 08, 2020 rated it it was amazing  ·  review of another edition
The Relationship Economy: Building Stronger Customer Connections in the Digital Age is a well written insightful resource offering relatable language, examples and data throughout an organized text with chapter summaries and highlighted quotations. #GoodreadsGiveaway.
Kasey
Nov 02, 2019 marked it as to-read  ·  review of another edition
Thank you for the opportunity to review this book as a giveaway recipient. I am excited to read it and will update my thoughts on this book soon!
Lauren
Dec 09, 2019 rated it it was amazing  ·  review of another edition
Shelves: innovation
I really enjoyed this book! Practical steps and great explanations on why our relationships should be a center focus for our lives.
Tiffany Guthrie
A great read with interesting customer relations ideas.
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“Similarly, productive or just pleasurable conversation has been stifled by technology. It used to be that when a question arose, people kept talking as they sought an answer. The results were healthy discussions, debates, and creative storytelling. Today, however, we immediately turn to Google for the answer, ending that particular line of questioning or thinking. Without those discussions, we’ve lost something valuable, notes Kate Unsworth, a leading expert in social change: “These are the conversations that really form bonds between people. You gain insight into the way someone’s mind works, and it is not typically a conversation anyone has had before, so it is engaging and memorable.” 0 likes
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