Media Communication: An Introduction to Theory and Process

by James Watson

This book offers a much-needed introduction to studying the media--how the media function, how they are controlled, and the effect they have on their audiences. It provides clear coverage of the key concepts and ideas that are central to media studies, exploring important debates in the discipline and the theories and research evidence that underpin them.

317 pages, Hardcover

First published June 15, 1998

About the author

James [11 spaces] Watson - Media Communication