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F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships
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F#ck Content Marketing isn't a book forcontent marketers.Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of N
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Paperback, 258 pages
Published
February 28th 2019
by Lioncrest Publishing
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This book starts out with the premise that it is not for content marketers. It is for others in the organization, but it is primarily for marketers. This is one hundred percent true. I am a content marketer and I wish my marketing colleagues at previous companies had the chance the read this book while I was there. It really explains how content marketing works across a company and how results happen when everyone knows their role with regard to content. It helps that the book is grounded in the
...more
F#ck Content Marketing isn't a book for content marketers.
Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.
Randy Frisch will push you to rethink how you approach content for complex ...more
Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.
Randy Frisch will push you to rethink how you approach content for complex ...more
Some good insights. Mostly made me frustrated that while I agree with his premise, we can't actually ever manage the logistics at our organization.
...more
Interesting
Thought provoking look at moving away from quantity in content marketing to a quality experience for customers. I took notes the whole time I was reading. Will be thinking about the topics in this book for a while.
Thought provoking look at moving away from quantity in content marketing to a quality experience for customers. I took notes the whole time I was reading. Will be thinking about the topics in this book for a while.
Great book to remind you that content isn't everything. The experience is.
Content and information is now a commodity, people are looking for a great packaging - a great experience.
Recommended if you care about your product, your customer journey, your audience.
Not super long to read and great "concept reminder". Not many implement this and that but more about the thinking process. At least that's what I got out of it. ...more
Content and information is now a commodity, people are looking for a great packaging - a great experience.
Recommended if you care about your product, your customer journey, your audience.
Not super long to read and great "concept reminder". Not many implement this and that but more about the thinking process. At least that's what I got out of it. ...more
“There’s more to content marketing than just generating more and more content. In fact, many companies have more content than they know what to do with. Rather, content marketing is about centralizing, organizing and distributing your content in a way that gets attention and draws customers into your own controlled environment so that they can benefit from the relevant experience you provide. With effective content marketing, customers can find you wherever they may be looking, and become engage
...more
There’s more to content marketing than just generating more and more content. It’s about telling a story and using the moment to generate unique experiences. A good book to understand what’s important to do or not to do.
3 1/2 stars rounded up. Some good nuggets but also felt a sales pitch for a content experience platform too many times.
Absolutely waste of time to read this book - I much regret that I have bought it and read it. This guy is crazy- his theory is not useful in other companies
I think this book could have been 25% shorter, but I could say the same about the blog posts I write at my marketing job.
Reading this book has helped me go from "I'm just the marketing copywriter" to "I can and will influence the context experience." Use this book to understand the concept of context experience, then roll it out progressively at your organization. It's worth the read and will deeply affect how you approach marketing. ...more
Reading this book has helped me go from "I'm just the marketing copywriter" to "I can and will influence the context experience." Use this book to understand the concept of context experience, then roll it out progressively at your organization. It's worth the read and will deeply affect how you approach marketing. ...more
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