How to Write a Business Plan

by Mike P. McKeever

Author, teacher and financial manager Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals. With How to Write a Business Plan, entrepreneurs learn how • evaluate the profitability of a business idea • estimate operating expenses • prepare cash flow, profit and loss forecasts • determine assets, liabilities and net worth • find potential sources of financing • present their plan to investors How to Write a Business Plan has been completely updated with the latest resources both online and off and also provides several sample business plans.

Genres: Business, Nonfiction, Entrepreneurship, Reference, Ebooks, Management, Economics

273 pages, Paperback

First published December 1, 1999