How to Really Create a Successful Business Plan: Featuring the Business Plans of Pizza Hut, Software Publishing Corp., Celestial Seasonings, Ben & Jerry's

by David E. Gumpert

This comprehensive step-by-step guide takes you through the critical business planning issues of company What's your Identity? Marketing Who are the buyers? Product/Service What are you selling? Sales and promotion How do you sell? and financial How are you doing?

Genres: Business

236 pages, Paperback

First published September 1, 1990

Reviews

[David McClendon, Sr]

This book is a helpful and useful tool for anyone who is thinking about writing a business plan. It has some history behind the plans of some great companies and it takes examples from those plans to show you how you could use them in writing your plan.


To really get into writing a business plan you should read the following:



How I Raised Myself From Failure to Success

From Idea to Success

The Art of the Start

Hurdle: The Book on Business Planning

The Plan-as-You-Go Business Plan


The last three of these books are bundled in with Business Plan Pro 15th Anniversary Edition. If your version doesn't include print copies of the book look in the resources folder on the CD.


Reading How to Really Create a Successful Business Plan won't REALLY get you to a complete plan by itself, in spite of the title. It will help give you some ideas and insight.