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In Defense of Advertising
In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic w ...more
Paperback, 204 pages
Published January 1st 2007 by TLJ Books
(first published March 30th 1994)
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Nov 19, 2016 Sylvester rated it it was amazing · review of another edition
A fantastic defense on the subject of advertising. Kirkpatrick is an Objectivist who uses Ayn Rand's epistemology to explain why we are encountering misconceptions about advertising and how to dispel the different myths such as high entry barrier, perfect competition, additional cost and psychologizing. I was expecting a simple rehash of Rand's works but it actually made me learn quite a few things, I can now confidently protect advertising from oncoming attacks.