Networking in the 21st Century...On LinkedIn: Why Your Network Sucks and What to Do About It

by David J.P. Fisher

"Creating a digital presence with your business objectives in mind is a powerful tool for the modern networker. In this easy to follow guide, David offers tons of practical advice for staying relevant through online personal branding and communication."

Amy Heiss
Director of Social Media - Dell

No matter what your goals, who you know is as important as what you know. In the 21st century, networking is a combination of sales, marketing, relationship-building, and career management. It's the difference between those who get by and those who are getting ahead.

But how do you build more effective offline relationships in the world of online connectivity?

If you are tired of the hype surrounding social media and LinkedIn, you are in the right place. There are no shortcuts to creating value and opportunities with LinkedIn, but knowing the right approach will save you hours of frustration and add dollars to your bottom line.

This book is for anyone who realizes that their professional success hinges on the network they create. No matter what your job title or position, your ability to connect with others is the key to finding the resources you need to achieve success.

Learn how to:

Define a sharable personal brand
Craft a LinkedIn Profile that engages your reader
Navigate the 300+ million members of LinkedIn to create a network that works for you
Share professional content that others will find relevant
Connect with the right prospects, employers, and partners
And more...

160 pages, Paperback

First published May 28, 2015

About the author

David J.P. Fisher lives in Evanston, Illinois, next to a beautiful cemetery, which acts as a reminder every morning to not take life for granted. He is an entrepreneur, coach, salesman, writer, meditator, marketer, musician, son, friend, brother, slam poet, clairvoyant, comedian, salsa dancer, lover of life, teller of bad jokes, yoga enthusiast, and an average cook--as long as it's pancakes or hummus.

Known as D. Fish to everyone (except his mom), he is a sought-after speaker, author, and business coach. His passion for growth and development has allowed him to influence thousands of others during his professional career. As the current president of RockStar Consulting, he helps individuals become RockStars both offline and online by building their networking, sales, and entrepreneurial skills