Momentum: How Companies Become Unstoppable Market Forces

by Ron Ricci, John Volkmann

Argues that the unique features of digital products - and of consumer goods that contain digital components - force customers to consider the viability of the company behind the solution to their problems. This book reveals the six forces of digital differentiation that characterize inevitable market winners in the customer's mind.

Genres: Nonfiction, Business

224 pages, Hardcover

First published October 22, 2002