Momentum: How Companies Become Unstoppable Market Forces

by Ron Ricci, John Volkmann

Argues that the unique features of digital products - and of consumer goods that contain digital components - force customers to consider the viability of the company behind the solution to their problems. This book reveals the six forces of digital differentiation that characterize inevitable market winners in the customer's mind.

Genres: Nonfiction, Business

224 pages, Hardcover

First published October 22, 2002

Reviews

[Jenny · Rating 3 out of 5]

Sequence of Events The sequence of events in the book follows a traditional chronological order. This linearity makes it easy to track the progress of the narrative and the changes that occur. The connections between different events are explained clearly and logically. Click here to view a timeline of the major events. >>> https://script.google.com/macros/s/AK...