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Trust Us, We're Experts!: How Industry Manipulates Science and Gambles with Your Future
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Trust Us, We're Experts!: How Industry Manipulates Science and Gambles with Your Future

3.91  ·  Rating details ·  304 ratings  ·  30 reviews
The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine ...more
Paperback, 360 pages
Published January 14th 2002 by Tarcherperigee (first published 2000)
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Feb 05, 2008 rated it liked it
The subject matter was very interesting (and pretty scary), but the prose was very dry. Also, given that it was written in the late 90's, much of the information is dated. Having said that, I still found the book to be interesting and enjoyable. ...more
Jun 29, 2007 rated it really liked it
A very entertaining book on how everything in the media is spun and how easy it is to fabricate the truth.
This book was not an easy read and it took me ages to finish it.

First of all, the subject itself is not much fun to think about. It's rather all doom and gloom, although I firmly believe everyone should familiarize themselves with this kind of information instead of hiding our heads in the sand and pretending everything's ok.

Secondly, the book has a very dry, textbook-like style, and that's a pity because more people would read it if it were more accessible and "fun". Of course, it's hard to ex
Simon Wood
Aug 13, 2013 rated it it was amazing

"Trust Us, Were Experts" is one in that pair of intrepid reporters (John Stauber and Sheldon Rampton) remarkable series of books on the Public Relations industry and the manipulations and deceptions that go on in so-called Democracies. In this outing they don their white coats, enter the lab and firmly fix the genus Impartialis Expertis under the microscope. The results are not edifying.

The idea of scientists being full of integrity, "scientific", rigorous and impartial i
Jul 11, 2018 rated it really liked it
Although dated and dry, it was very interesting and well researched. It offered many ways we can think more critically about the propaganda that we encounter and some tips to try and figure out if somethings actually true or not. It goes into detail about some common tricks used by companies and PR firms to appear reputable or legit when they’re really not. Now more than ever - in the era of everyone screaming “fake news” at anything they don’t like, and posting “alternative facts” from dodgy bl ...more
Sep 07, 2013 rated it it was amazing
Fantastic book on how the media influences public perception / opinion. Big business bribes politicians and manipulates science daily in medicine, agriculture, and technology.

Once you learn how to spot propaganda, you can make better decisions that will help you live a better quality of life in all areas.

This is an eye-opening book about the public relations industry and how the public is deceived daily.
Apr 09, 2008 rated it really liked it
I read this for my Law & the Media class. Really interesting.
Alan Chen
Mar 11, 2012 rated it it was ok
Shelves: technical
The book is a systematic takedown of the various conflicts of interest, spin methods, public relation artists, corruption antics, back scratching, pseudoscientific, dirt digging, expert posing, fact manufacturing, misleading, mis-characterizing, and outright lying used by professional operatives hired by various odious industries to control the future, shift thinking, stop watchdogs and fatten their profits. Or at least, that's what the authors want you to think. In reality, the book fails for a ...more
Antonio Meridda
Apr 24, 2019 rated it really liked it
Shelves: cronaca
Libro di denuncia su alcune discutibilissime analisi scientifiche, che hanno portato alla diffusioni di abitudini assai pericolose, come l'uso intensivo di pesticidi in agricoltura. ...more
Sep 22, 2017 rated it liked it
Interesting, but very dense.
Jenine Young
Oct 08, 2016 rated it it was ok
Shelves: nonfiction, politics
It seemed to be a regurgitation of Toxic Sludge is Good For You.
Todd Martin
"Trust Us We're the Experts" is very similar to the authors' earlier work "Toxic Sludge is Good for You" in that it discusses how pervasive the Public Relations industry has become and the many ways they are able to influence attitudes (both for good and bad).

There are two important points that the authors make that everyone should be aware of:

1) PR is EVERYWHERE and more often than not it is cleverly disguised (since its disclosure reduces its effectiveness). It takes the form of astro turf or
Mar 05, 2009 rated it really liked it
Very informative and the only fault I can find with it is their lack of dealing (much) with the MEDIA and how it is one of the greatest influences in the misuse of scientific data.

Here is a portion of a review that can be found on Powell's Books:

*You think that if a scientist says so, it must be true? In the early 1990s, tobacco companies secretly paid thirteen scientists a total of $156,000 to write a few letters to influential medical journals. One biostatistician received $10,000 for writin
Although I rated this book only 3 stars, I believe the information is more important than that. It's just that the same dirty tricks, just used in different industries and environments, were used again and again. After a while, I skimmed. It's very detailed, which makes it a good candidate for PR and journalism students. The best take-away for me was continue to distrust corporations and go to the Center for Media and Democracy when I want to find out who's really behind a consumer-friendly soun ...more
Linda Riebel
Feb 24, 2012 rated it really liked it
You won't be totally surprised to find out that people are making a lot of money by telling outrageous lies, but this book will show you how they do it for big business. The "experts" in the title are PR (public relations) specialists, aka spin doctors, who, for a fee, will set up phony front groups, create a fog of misinformation, conduct smear campaigns, and more. ...more
The next time you buy something because it's been "tested" by a scientific panel or institution, you may want to read this book.....and then move to Bora Bora and go off the grid forever!! Some pretty messed up things going on under the aegis of "science". Caveat Emptor, baby!!
Harry Piuze
Aug 31, 2014 rated it it was amazing
That book was an eye opener many years ago. I never saw science and how our society prostituted it the same way after! Sadly ... It appeared after that it is the norm in almost everything. Economy over truth! All the time!
Kat Lynch
Jan 15, 2013 rated it it was amazing
Good stuff, covering a wide swath of industries/sectors.
Jun 14, 2011 rated it it was ok
good primer on PR industry. probably the signature text from this pair of authors, who've written number of other narrowly focused items on particular PR conduct. ...more
Aug 01, 2011 rated it it was amazing
good look at pr mischief, everyone and their mom should read this
Tom Darrow
Good information and topic, but it's very dense and time consuming to read. It's very well researched, but most of the sources are 90s, which makes it less reliable than other, more modern, works. ...more
Mar 14, 2010 rated it it was amazing
Manipulation is just another word for marketing! :-) Great read for looking at how far manipulative marketing techniques can go. Think black hat marketing.
Veronique Perrot
Jul 02, 2014 marked it as to-read
I registered a book at!
Nathan Janes
Jun 21, 2013 rated it it was amazing
Nov 20, 2008 rated it really liked it
Not that we are naiive, but pseudoscience is a lucrative industry. Industry pays more for science than NGO's can afford in most cases. ...more
Apr 11, 2008 marked it as to-read  ·  review of another edition
at library
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Nov 08, 2008
Ryan Kenshin
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Dec 13, 2012
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