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The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups
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The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups

4.89  ·  Rating details ·  9 ratings  ·  7 reviews
The Titanic represents the iconic tale of what happens when an unstoppable force meets an immovable object. The tragedy is embodied in that instant when The Ship struck The Iceberg, killing over 1,500 passengers and crew—and the hubris of thinking we can build something too big to fail. But while the iceberg may have represented the killing blow, what many do not realize i ...more
Paperback, 250 pages
Published June 19th 2019 by Morgan James Publishing
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Todd Saxton
Apr 16, 2019 rated it it was amazing  ·  (Review from the author)
As the author, I love this book! My goal is to help early-stage ventures be more successful.
M. Saxton
I don't think it's fair for me to review this book since I am one of the authors. But, I can tell you that we had a lot of fun writing it. First, we did a lot of research on the Titanic and icebergs. Then, we dug through startup graveyards. Then, we looked at startup success stories. It's a blend of firsthand experiences, observations of startups, and academic frameworks in an easy-to-understand format.If you are interested in startups, small business or the Titanic, you will enjoy it.
May 10, 2019 rated it it was amazing  ·  review of another edition
The Titanic Effect is a must for any person who is starting a business. It is also a great reference book for business owners who are navigating business uncertainties. We tend to think about debt as the financial debt for a business. While money debt is an important part of the business that requires planning and control, it is the easiest debt to deal with due to its clear quantitative nature. The book introduces us to hidden dangers that accumulate and create debts in startups. They are like ...more
Sandra Elliot
May 25, 2019 rated it it was amazing
This is a terrific book. Almost everyone knows the tragic story of the Titanic, but few understand its lessons for success. The authors investigated the relevance of the ship's creation and demise for today’s entrepreneurs. Their breezy style provides an accessible text of interest to anyone starting or seeking to improve a new business. Meaningful icons focus readers’ attention. Entrepreneurial success stories inspire a "can do" attitude. This text is interesting enough to read on a plane or in ...more
Apr 07, 2019 rated it really liked it
Shelves: 2019
I'm biased because Todd and Kim were my MBA professors, but this book is terrific. It is packed with practical advice on navigating uncertainty in a startup. The information is presented in an easy-to-read format. As a bonus, I also learned some things about the Titanic. I'd recommend this book both for those who are thinking about investing in a startup and for entrepreneurs. If I was launching a new venture, I'd keep this book on my desk for easy reference.
chris hanahan
May 12, 2019 rated it it was amazing  ·  review of another edition
Perfect for startup and early stage ventures

What I liked about this book was the advice for how to grow a venture wisely. The content was thorough and provided decision making tools for various stages of venture development. Most importantly, the authors offered useful guidance on how to deal with founder issues, a topic rarely addressed but sorely needed.
Lindsey Saxton
Nov 08, 2019 rated it it was amazing
This is a great read for anyone involved with a start-up company at any stage! It helps lay out some of the hidden pitfalls and what steps you can take to preempt them, all while relating the lessons back to the Titanic disaster.
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Biggest Iceberg 1 1 May 25, 2019 05:43PM  

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