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Marketing Rebellion: The Most Human Company Wins

4.38  ·  Rating details ·  230 ratings  ·  41 reviews
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a ...more
Kindle Edition, 320 pages
Published February 1st 2019 by Schaefer Marketing Solutions
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Erin Brenner
Mar 05, 2019 rated it did not like it  ·  review of another edition
Marketing Rebellion is all about putting humanity--relationships--into our marketing. It's about putting the customer first and demonstrating that businesses care. Which is what marketing should be about.

The theory isn't new, though that doesn't mean a book about it is a bad thing. But I have three big problems with this book. First, Schaefer's voice is full-throttle sales talk, which turns me off when you're trying to share ideas with me. It's suspicious because the text isn't overtly trying to
Mirek Jasinski
Jun 03, 2020 rated it really liked it  ·  review of another edition
I read this, and then listened to the audiobook, which is preferable. Mark has a pleasant voice and is a good storyteller. He also sounds well at x2 speed, which is a bonus. :)

I happen to agree with his contention that we, as customers, are rebelling against the conventional methods of companies trying to push their products and/or services. I am also fed up with the so-called 'content marketing', where some underpaid youngster is generating daily newsletters with clickbaits. And I agree with h
Anyone else besides me surprised I read this book? To be honest, my daughter is reading it for a work book club, and I grabbed it to see what it was all about, never imagining I would be so captivated that I refused to give the book back to her until I finished it. I found Schaefer's suggestions so intriguing that my daughter chastised me for reading some sections aloud. "Mom, it's my book to read for work; stop telling me about it!" I just couldn't stop myself. (I gave 5 stars for a book about ...more
Mars Dorian
Feb 18, 2019 rated it it was amazing  ·  review of another edition
A marketing primer for 2019 and beyond, showing how the role of the customer has shifted.

Spamming your potential clients with PR-spun ads doesn't work anymore according to the author.
The writing style is concise, at times humorous and always full of insights.

This book is geared towards marketers working for (big) companies, so if you're a creative freelancer like me, the value you receive from this might vary.

If you want to learn about the new role of marketing, give this one a read!

I get the feeling that my enjoyment of this book would deplete had it not welcomed me to some marketing techniques/lingo I wasn’t already aware of.

There is an array of contradictions throughout, whether that be arguing for the most “human” company while praising the likes of Jeff Bezos in addition to encouraging companies to take more of a stand while using Nike as an example; a company that has helped to define woke marketing where businesses will put up a front of activism while continuing to
Jack Silverman
Feb 10, 2019 rated it it was amazing  ·  review of another edition
I was wondering while I was writing this review if Mark Schaefer’s timing for writing this book could be any better? I’m listening to the news in the background and they are talking about political and social turmoil everywhere. Mark is all about defining these new business realities and offering counsel to navigate this new world. Everything as we know it is changing and as Marks states, “the brand is no longer in control, consumers are in control and in the end the “most human company wins.” I ...more
Paula Woolley
Feb 25, 2019 rated it it was amazing  ·  review of another edition
I was so excited about this book that I wrote a note to the author to thank him. (I have never done that before with any book!) Rather than rewrite a review here, I thought I'd just post my note to him. I think it captures the level of enthusiasm that I feel.

Dear Mark,

I just wanted to tell you that your book, Marketing Rebellion, changed my life. No, seriously. I have worked in marketing for a long time - I started way back in the day when Facebook was just for college kids. I was knee-deep in
David Rosen
May 13, 2019 rated it it was amazing  ·  review of another edition
Marketing Rebellion is at the front line of challenging marketers' latest thinking. I don't mean that in a general way, because its author, Mark Schaefer, has a specific approach that's quite valuable to our industry.

He finds academic-quality research (usually tied to a non-changing truth about how humans perceive, think, and behave), connects it to a cutting edge technique marketers have fallen in love with (e.g. marketing automation), and then spotlights disconnects between the two. That woul
Amanda Webb
Dec 25, 2018 rated it it was amazing  ·  review of another edition
Disclosure: I was given a copy of this book for review.

Digital marketers have been taught to do things in a particular way. Those of us living in Europe had a big shock to our systems in 2018 with the introduction of GDPR. We could no longer sneakily add people to our email list because they wanted an eBook or checklist. We had to start being honest and transparent about what we did.

As we deleted chunks of our email list we learned hard lessons and Marketing Rebellion is there to tell us that th
Tim Hughes
Feb 25, 2019 rated it it was amazing  ·  review of another edition
Mark is a honest writer, he writes about Marketing as it is in 2019. People are pissed off by being bombarded with marketing messages; adverts, cold calls, unsolicited emails. So what do we do? We filter this all out, either by using ad-blockers, just blocking cold callers on our iphones using standard technology or just using standard functionality in email to create rules so we are not bothered anymore. The smart marketers are those that recognize this and do something about it. and this is wh ...more
Apr 27, 2020 rated it really liked it  ·  review of another edition
Shelves: communications
We are in the midst of a third marketing rebellion, where consumers are rebelling (for perhaps the final time) against advertising. The first rebellion - in the early twentieth century - brought an end to the lies of the advertising that sold snake-oil and other dubious products. The second came with the internet, bringing an end to the secrets that advertisers had depended on (think MTV VJ turned podcaster Adam Curry saying, "There are no secrets, only information you don't yet have"). The thir ...more
Brooke Sellas
Feb 08, 2019 rated it it was amazing  ·  review of another edition
I have read all of Mark Schaefer's books and this book just solidified itself in the top 3 (along with Known and Content Code). While most marketers are clamoring to add more machines to their marketing mix, Mark shows case study after case study about why it's more about the human element than ever. This fact-based look at human-centered marketing should be on every marketer's shelf ... that goes for any brand, business, or business leader.

What I love about Mark's writing style is that he not o
Ricardo Urresti
Jul 14, 2020 rated it really liked it  ·  review of another edition
This book was written for marketeers, however, if you're working in any sales position, learn about how companies need to shift from the old style, company-centered marketing to enable and empower customers, that will become company's marketeers, in a world that is more and more relying on peers comments and true customer stories, and looking not for a global influencers, but for that one really close, in the city or neighborhood or in the same professional group. Covered with lots of examples, ...more
Dan Moyle
Feb 06, 2019 rated it it was amazing  ·  review of another edition
Mark really challenges me in his book. A good challenge, which included encouraging stories and examples of this marketing rebellion in action, but definitely challenging to my current way of doing things. Even as we see the rebellion and embrace it, we continue to do what we know. With Mark’s way of laying it all out, there’s hope that we can shrug the shackles of “we’ve always done it this way” and the chains of “get me a dashboard to show ROI right now” and put on the freeing cape of MORE HUM ...more
Brandon Sullivan
Mark W. Schaefer’s Marketing Rebellion is, in my opinion, the most important valuable book on the subject. He understands, like few others do, what makes marketing work in today’s world and what does not. With his signature lightness of touch, humor, sincerity - in a word, humanness - he leads us through the maze of the modern marketing world. There is literally not a page of this book that does not engage the reader with invaluable insights and (perhaps even more valuable than the insights) cau ...more
Susan Malaby
Apr 16, 2019 rated it it was amazing
Marketing Rebellion, and Human Resources

A different take on Mark Schaefer's book, making a company more human applies to more than selling products. I have been trying to revamp our recruiting program to attract candidates and make our company seem more human. This book is full of research, case studies, and proven success stories that will challenge us all to move in a different direction. My Kindle book is full of highlighted sections that I will revisit time and again, and will share with all
Evelyn Starr
Jun 27, 2020 rated it it was amazing  ·  review of another edition
I process what I read with pen in hand and it is no surprise that I've several pages of notes from Mark Schaefer's Marketing Rebellion. Mark's kind-but-true tone helps marketers face the reality that traditional approaches like advertising have become obsolete and that automation and big data may do more harm than good if not used correctly. Happily he provides a way forward that is easy to understand and uplifting. While the title seems turbulent, marketers who read his book will find insight, ...more
Lori Greiner
Jul 18, 2019 rated it it was amazing  ·  review of another edition
In a world where analytics seem to drive about everything, Mark Schaefer encourages us to take a step back. Through thoughtful examples of successful companies, he demonstrates the importance of putting people back into the marketing mix and strive to be more human. He says the most humanistic companies and organizations will be the ones that succeed in the future. An excellent read for marketing professionals look to change things up.
Stacey Stearns
Jan 12, 2020 rated it it was amazing  ·  review of another edition
This is a must read for marketers and business owners. Mark Schaefer describes the latest marketing rebellion, and how human oriented marketing is the new normal. To be successful, companies need to be human. We (the consumer or your audience) wanted to be treated as humans, not as part of some elaborate algorithm. I had a wealth of ideas while reading this book and know I'll be referring back to it in the future as we develop more human marketing.
Francis J. Kong
Jun 16, 2019 rated it it was amazing
Superb and Disturbing

This book is helpful and the thoughts presented disturb the mind and keeps it alert to see current situations that validates the points presented by the author. Every business owner should read this (not just marketing people) to stay relevant with the present Time a and prepare for the unpredictable future.
Sebastián Herrera
I liked the book, definitely shows you a different perspective about marketing and how is constantly changing especially now that we are in a "digital era". Inspiring, motivating and challenges you to change your perspective about marketing! As a recent graduate, this book inspired me and made me love more my career!
Jennifer Ball
Feb 09, 2020 rated it really liked it  ·  review of another edition
I think this is an essential for the modern marketer. The case studies are perfect for those looking for ideas and insights into how creating a human-first brand strategy would work. I recommend this book for those creating and inventing their own brands or those trying to revitalize more established brands.
Kristine Sirnes
Mar 03, 2019 rated it it was amazing
I found this book great for all who want to understand the new era of marketing. Marketing has changed, and this book explains in a great way what it's about now, and gives a lot of great examples/ cases.
Joey Ching
Apr 27, 2019 rated it it was amazing
Insightful and inspirational

This book is written for me! As a marketer who is always struggling to push my “crazy” ideas to my clients, this book has definitely inspired me to continue what I’ve always believed in - be more human.
Karen Highland
Jul 30, 2019 rated it it was amazing  ·  review of another edition
Shelves: kindle
Refreshing look at how marketing has changed over the years to be entirely customer focused. Great lessons for those in 2019 trying to market themselves and their business. The old ways don't work anymore.
Sep 02, 2019 rated it it was ok  ·  review of another edition
I'm glad my competitors read books like this. It's obvious the author has only worked with old school companies. The book contains good-sounding cliches mixed with unsubstantiated claims about how advertising doesn't work. Maybe he's never worked on massive campaigns to see the results?
Denny McCorkle
Mar 06, 2019 rated it it was amazing  ·  review of another edition
A must read for all students, professors, and professionals in marketing.
Apr 06, 2019 rated it it was amazing  ·  review of another edition
Another entertaining and educational read by Mark Schaefer.
May 09, 2019 rated it it was amazing  ·  review of another edition
Shelves: business, psychology
A great book on the keys to effective marketing in an increasingly pay-to-play world.
Jun 01, 2019 rated it it was ok  ·  review of another edition
Not well structured or deep or well written. Fine advice, some interesting moments, occasional flashes of brilliance, but destined to be another forgettable marketing advice book.
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