Digital Marketing Essentials: A Comprehensive Digital Marketing Textbook

by Jeff Larson, Stuart Draper

Digital Marketing Essentials is a digital marketing textbook that will keep you up with the fast-paced online marketing industry. The textbook features 11 chapters of content that teach you the principles of search engine marketing, PPC, search engine optimization, mobile marketing, social media marketing, landing page optimization, and much more! The internet marketing textbook is written by a Ph.D. from Wharton and a leading internet marketing agency owner.

Genres: Textbooks

379 pages, Paperback

Published February 8, 2017

Reviews

[Lenni Jones · Rating 4 out of 5]

I was honestly very fascinated by this textbook at first. I loved learning about marketing principles and seeing real screenshots and examples of what those principles looked like in action. I found it annoying that there was such a huge focus on Google Ads - it felt like something I needed to read only if I was actively using Google Ads. But the textbook was pretty up to date, covering recent trends such as ChatGPT and the features that differentiate one social media platform from another. I would recommend this book if you want to learn Digital Marketing, and honestly I'd pick it up again for myself. Ultimately, I've shelved it as "Did-not-finish" because I wasn't assigned to read the last 4 chapters for class, and I cannot handle more homework right now; I'm ready for freedommmm. So yes, I didn't quite finish this book, but I was forced to pay for lifetime access and wouldn't mind reading it again.

[Whitney Reid Drebot · Rating 3 out of 5]

I learned that marketing is not my favorite and if I do get a job in graphic design I hope it doesn’t have anything to do with marketing. 🤪