Digital Marketing Essentials: A Comprehensive Digital Marketing Textbook

by Jeff Larson, Stuart Draper

Digital Marketing Essentials is a digital marketing textbook that will keep you up with the fast-paced online marketing industry. The textbook features 11 chapters of content that teach you the principles of search engine marketing, PPC, search engine optimization, mobile marketing, social media marketing, landing page optimization, and much more! The internet marketing textbook is written by a Ph.D. from Wharton and a leading internet marketing agency owner.

Genres: Textbooks

379 pages, Paperback

Published February 8, 2017

Reviews

[Whitney Reid Drebot · Rating 3 out of 5]

I learned that marketing is not my favorite and if I do get a job in graphic design I hope it doesn’t have anything to do with marketing. 🤪