Strategic Marketing: Planning and Control

by Graeme Drummond, John Ensor

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for those studying the Chartered Institute of Management Postgraduate Diploma and for those wanting a primer in strategic marketing.

Genres: Business

176 pages, Paperback

First published September 1, 1999

Reviews

[Amir Jabbari · Rating 3 out of 5]

This book is primarily a text on strategic management and has little to do with marketing

[Avery Rose]

informative