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INSPIRED: How to Create Tech Products Customers Love

4.50  ·  Rating details ·  38 ratings  ·  5 reviews

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides

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Kindle Edition, 368 pages
Published November 20th 2017 by Wiley
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4.50  · 
Rating details
 ·  38 ratings  ·  5 reviews


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Caroline
Jan 08, 2019 rated it really liked it
Could be shorter, and there are some conclusions that are basic or intuitive, but it's a great overview of the roles, structure, and function of high performance product teams.
Christian Wirawan
Mar 09, 2019 rated it it was amazing
Must read for business leaders and everyone interested in the topic of product management. A lot of the learnings can also be applied to non tech sectors and business leaders can learn how to lead product team better.
Lucas Coelho
Feb 05, 2019 rated it it was amazing
Marty Cagan’s Inspired is just required reading to anyone working with digital products. Amazing and practical tips and stories that will get you pumped to get your work done.

Recommend!
Aprianil
Feb 05, 2019 rated it it was amazing
Must read if you wanted to develop strong product culture, must read for every PM or aspire PM
Ivan Atanasov
Mar 02, 2019 rated it it was amazing
Must read for every Product Owner
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