INSPIRED: How to Create Tech Products Customers Love
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides...more
To paraphrase/summarize: the job of the product manager is to discover a product that is useful, feasible, and valuable. They do this through understanding users and potential users in detail and evaluating opportunities to solve problems for those users. Once an opportunity is identified, they create a prototype, validate the prototype with users, then work with engine ...more
I particularly liked that he discussed:
- Clear definition of role separation and responsibilities of marketing, PM, interaction design, development.
- The emphasis on ...more
Product management starts with this book. If you want be one, start here, then go find something that talks about the products in your field of interest, or describes the process by which you get yourself hired, or the way you raise capital to fund your own product. But, start here to learn what it means to build a product quickly and successfully.
Not that you're guaranteed success. Especially when y ...more
There are several key points but the most vital one is to create a high-fidelity prototype, defining your customer personas and start talking and interviewing your customers/early-adopters.
It's important to mention h ...more
>> Once you've validated a product and delivered the specifications to engineering, you must make a fundamental mindset shift from product discovery to execution.
>> There should be no further changes to the product specifications after this.
1. This clear distinction between discovery and delivery seems very old thinking to me.
2. When do we write the specification?
3. No further changes to the product spec after this?
4. Lots of dedicated r ...more
It presents a unified philosophy of what the job of a product manager is and how to do it well. It covers who the people should be, how the product should be built, what the process should be and what is the right culture. The book is structured into 67 short chapters and can be consumed in small bites or long binges. The style is concise and to the point.
I can't overstate how eye-opening it was. The role of the product management has always been slightly weird ...more
- An aspiring product manager
- Work with product managers (e.g. you're a software engineer or designer)
- You're building out a product team
- You are interested in how modern tech teams structure themselves
The main highlights I would share at this review are:
1. Outcomes are better than outputs. In a transition of project mindset for a product one, the orgazination should stop seeking deadlines and roadmap deliverables beside that it should look for business models innova ...more
Inspired is an easy read with lots of valuable advice. Cagan is a big fan of spelling out lists (here are the X things you need to consider for Y). I am an engineer who likes to put thoughts into boxes and order and reorder them until they fit, ...more
Unlike some other similar books, this one is not anecdotal or autobiographical but rather focuses on the process, the responsibilities, and the skills and sensibilities required to succeed in the product space.
I took many notes from the book and worked them into training and material for my current job, and expect to re ...more
o Value: customers aren't as excited and choose not to pay for it or buy it
o Usability: too complicated to use and is more trouble than it is worth
o Feasibility: the organization simply can't afford the cost and time to deliver the product
o Business viability: legal, financial or business constraints that block the solution from launch
2. How do you discover new ideas: Opportunity Assessment Technique ...more
Marty speaks from personal experience from Netscape to eBay, but also from his advice work running Silicon Valley Product Group. Must read for ...more
You find many terms and concepts in the product world in this book defined, and the definition is clear and meaningful. The book doesn't coin existing practices and introduces techniques in a way that includes other coined techniques.
But unfortunately, if you are looking for a manual to be guided in a specific area of product management, this book is not for you. Covered subjects are shallow and don't provide much detail.
Still, I recommend the b ...more
I fell in love with the first version. This version is going above and beyond what I had in mind when buying. I just told my team of Product Manager Team that if there is a book for 2018 that worth every second to read, this is the one!
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