ADMIN: Systematize Your Real Estate Administrative Process

by Brian Icenhower

Focus on income, not office operations.Train your administrative assistant the right way to amplify your sales potential.

Invest in your administrative assistant's training. This nine-module course will quickly educate and empower your new hire to own the administrative and transactional duties of your business. It not only identifies the four key roles of a real estate assistant, it also breaks down the precise workflows when serving as a listing manager, transaction coordinator, marketing director, and administrative manager.

This book shows you exactly what your new assistant must know to keep your office running smoothly so you can meet prospects and take care of your clients. Focus on generating business, following up on leads, conducting appointments, writing offers, and negotiating contracts.

399 pages, Kindle Edition

Published December 10, 2018

About the author

Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry.

Brian Icenhower is also the creator of TheRealEstateTrainer.com, the world’s leading production training website for real estate agents with well over 100,000 subscribers. As a best-selling author, Brian Icenhower has written a large number of books on real estate topics like recruiting, prospecting, geographic farming, hiring talent, house flipping, real estate administrative systems, sales communication and behavior, building a sphere of influence, and coaching for business performance.

Brian Icenhower began his career in real estate as a top-producing real estate broker in the early 1990s until launching and operating a number of production-focused real estate offices in California and the Midwest United States. His implementation of extensive real estate productivity coaching, training, and recruiting programs has propelled these companies to be repeatedly recognized as some of the highest producing and fastest growing offices in North America by a number of major industry media sources.

Throughout his 30-year career in real estate, Brian Icenhower has also opened and operated various escrow and title companies, real estate licensing schools, property management companies, commercial real estate divisions, and mortgage companies. He also regularly serves as a keynote speaker and presenter for many of the largest real estate companies and organizations in the United States. As a result, Brian Icenhower has become one of the most recognized names and authorities in the real estate industry today.

Reviews

[Patrick Hiltz · Rating 2 out of 5]

Very condescending to actual real estate admin. Oh sure he says they are the backbone of real estate, but then over and over is very dismissive of actual real estate administrative assistants. I hate how he puts the burden of holding agents accountable to sticking to agent work on the shoulders of the admin. Whatever, agents are grown-ass adults who can police themselves. Don't let the comparatively poorly paid administrative assistants take that heat because agents don't like doing their own job and their DiSC profile behaviors evidently make them super procrastinators. Also the fork-tongued remark about assistants not asking too many questions of their agents because there are not any deep philosophical questions at stake. This guy...what an arrogant jerk.

[Realty Co Unlimited · Rating 5 out of 5]

Amazing

I have been in real estate for 9 years and this is by far the best book I have ever read for day to day operations