What do you think?
Rate this book
USERPALOOZA - A Field Researcher's Guide: ... because it's easier to design for a customer you understand.
"This book marries industry-leading design strategy with hard-won practical experience delivering actionable fieldwork. Whether you’re just starting out with field research or an experienced anthropologist - USERPALOOZA will inspire you to find the next level of your research craft."
Andrew Harder, Director of Design Research & Strategy, eBay
Today’s brands aspire to be user-centred, they talk of ‘putting the customer at the centre of everything we do’. This book shows you how to do the opposite. To put yourself at the centre of everything the customer does.
Nick Bowmast's USERPALOOZA is a guide to conducting field research, to meet your customer, understand who they are, how they think and what they do, to bring their voices, experiences and realities to bear on the way your brand brings its product or service into their world.
This book is for you if... What you’ll Nick is an internationally recognised design researcher whose 25-year design career spans industrial, digital and architectural design. Research and design collided for Nick in London while working as a consultant for user experience and behavioural-research agencies. Nick now works from New Zealand as an independent design researcher for local and international clients, applying his instinct for finding out what makes people tick to shape products, services, brands and environments both physical and digital.
More praise for
“This is a terrific practical guide to doing empathy work with your customers. If you are in any business that delivers a product or service to any customer you will find the book useful. Nick brings a sense of humor to this as well as a wealth of experience.”
Perry Klebahn Adjunct Professor Stanford University d.school
“USERPALOOZA is one of those genuinely useful books. It offers practical advice that never loses sight of the fact that our users are always first and foremost human beings. Add it your reading list and your book shelf.”
Genevieve Bell. Anthropologist, futurist & Intel Sr Fellow
“Nick captures the reality of field research with a rare sensitivity. USERPALOOZA skips the ‘why’ to make more space for a fantastic, jargon-free, practical guide to anyone starting out in what we call user research. Genius.”
David Whittle. VP Product Insights – Spotify.
Andrew Harder, Director of Design Research & Strategy, eBay
Today’s brands aspire to be user-centred, they talk of ‘putting the customer at the centre of everything we do’. This book shows you how to do the opposite. To put yourself at the centre of everything the customer does.
Nick Bowmast's USERPALOOZA is a guide to conducting field research, to meet your customer, understand who they are, how they think and what they do, to bring their voices, experiences and realities to bear on the way your brand brings its product or service into their world.
This book is for you if... What you’ll Nick is an internationally recognised design researcher whose 25-year design career spans industrial, digital and architectural design. Research and design collided for Nick in London while working as a consultant for user experience and behavioural-research agencies. Nick now works from New Zealand as an independent design researcher for local and international clients, applying his instinct for finding out what makes people tick to shape products, services, brands and environments both physical and digital.
More praise for
“This is a terrific practical guide to doing empathy work with your customers. If you are in any business that delivers a product or service to any customer you will find the book useful. Nick brings a sense of humor to this as well as a wealth of experience.”
Perry Klebahn Adjunct Professor Stanford University d.school
“USERPALOOZA is one of those genuinely useful books. It offers practical advice that never loses sight of the fact that our users are always first and foremost human beings. Add it your reading list and your book shelf.”
Genevieve Bell. Anthropologist, futurist & Intel Sr Fellow
“Nick captures the reality of field research with a rare sensitivity. USERPALOOZA skips the ‘why’ to make more space for a fantastic, jargon-free, practical guide to anyone starting out in what we call user research. Genius.”
David Whittle. VP Product Insights – Spotify.
- GenresDesign
166 pages, Paperback
Published November 27, 2018
13 people are currently reading
58 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 3 of 3 reviews
January 15, 2022
Unfortunately, despite my excitement to read this, I was left somewhat disappointed.
I had hoped for various innovative tips and tricks in conducting user interviews; however, I instead got chapters on making sure you drive on time, choose the right camera and ask the correct type of questions.
However, all was not lost. Included were various useful diagrams bringing out new techniques for me to try.
Coupled with it being a book that can be read from cover to cover in an afternoon, resulted in a 3-star review.
I had hoped for various innovative tips and tricks in conducting user interviews; however, I instead got chapters on making sure you drive on time, choose the right camera and ask the correct type of questions.
However, all was not lost. Included were various useful diagrams bringing out new techniques for me to try.
Coupled with it being a book that can be read from cover to cover in an afternoon, resulted in a 3-star review.
September 25, 2020
Read this with the QRCA book club and found it to be a handy resource for anyone wanting to get into qual research. I can anticipate this being a solid and helpful reference tool as I continue to broaden my research outside an agency setting.
February 23, 2020
Great read up in field user research and how it applies to building better experiences and services.
Only main pieces I struggled with include:
- doesn’t quite help with how to apply it to your in-house product roles
- very much based on how it would be in an ideal scenario
Otherwise a great read to any designers toolkit and knowledge base in UX/Research
Only main pieces I struggled with include:
- doesn’t quite help with how to apply it to your in-house product roles
- very much based on how it would be in an ideal scenario
Otherwise a great read to any designers toolkit and knowledge base in UX/Research
Displaying 1 - 3 of 3 reviews