Marketing Your Clinical Practice: Ethically, Effectively, Economically: .

by Neil Baum, Gretchen Henkel

The third edition of this best-selling guide takes physicians step-by-step through the process needed to effectively market and promote a clinical practice in today's evolving health care environment.

481 pages, Paperback

First published October 1, 1991

Reviews

[Liz]

Overall a good reference for a starting point to market a medical practice. Marketing and tech change rapidly. This book did not delve into social media, probably because of its publication date. Some basics never change over time so for that this book covers well.